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Increase Revenue with Online Retail: The Ins and O
By Mara Shorr | July 28, 2015
Once upon a time, salons, medical spas, and aesthetic practices were only able to sell their services in two places: their office and over the phone. Over time, more products were added to the shelves, including a variety of moisturizers, cleansers, serums, ...
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Eye and Lip Care
By Rhonda Allison | July 27, 2015
As the saying goes, “The eyes are the window to your soul.” Turns out, this now famous quote by William Shakespeare was accurate on many levels. Not only do people look to the eyes to gauge a person’s age and energy level, according to a study conducted ...
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Skin Care MYTHS: Cucumbers treat puffy eyes.
By Bella Schneider | July 30, 2015
STATEMENT: Cucumbers treat puffy eyes. Facts: For centuries, women have been using cucumbers to beautify their eyes, and for good reason. Eye puffiness is caused by an accumulation of lymphatic fluid, inflammation, and swelling of the eye area due ...
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Identifying and Treating Rosacea
By Jennifer Linder, M.D. | July 24, 2015
Rosacea has long been a frustrating condition for both skin care professionals and those who suffer from the condition. While its cause is not fully understood, it is widely accepted that inflammation plays a primary role. This vascular disorder is ...
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The Importance of Lipids
By Christine Pemberton, chief revenue generator at Maia International, Inc. | July 30, 2015
Lipids are non-soluble molecular organic compounds comprised of hydrogen and carbon. Lipids found within the body store energy and develop cell membrane. They are essential building blocks found in the skin’s outermost layer, the stratum corneum. These ...
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The Pathogenesis of Acne
By Alexandra J Zani | June 8, 2015
A simple definition of acne is that it is a disease of the sebaceous follicle, primarily affecting the face, back, and chest. It is caused by an inflammation of the oil glands that varies in severity, depending upon how much obstruction exists within ...
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Exfoliation: From Ancient Times to Modern Day Aes
By Dasha Saian | June 2, 2015
As skin care professionals, we know the importance of skin exfoliation for healthy cell turnover, a refreshed and clear complexion, and better product absorption, but what about the methods of exfoliation? No one way of exfoliation is perfect for all ...
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Professional Tips for Sensitive Skin
By Tina Zillmann, L.E., C.L.H.R.P. | July 27, 2015
As an aesthetician with sensitive skin, it is difficult to sample and savor the different beauty products available on the market without experiencing some form of adverse reaction. Having experienced this condition throughout adulthood, it is easy to ...
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What’s your recipe for a successful partnership
By Mara Shorr | April 29, 2015
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII You are itching to grow, and believe me, we know the feeling! There comes a time when partnering with a physician appears to be the next logical step… congratulations on being ...
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Spa Radiance
By Carly LoJacono with Glodow Nead Communications | March 6, 2015
Spa Radiance, located in San Francisco’s affluent Cow Hollow District, recently received a major makeover by local interior designer Jay Jeffers. The spa, known for attracting celebrity clientele, now resembles that of an elegant Parisian atelier with ...
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Gentle Ayurvedic Cleanser
By Pratibha Masand Sachdev, L.E., M.A., CIDESCO, certified holistic health coach | March 6, 2015
This wonderful family recipe is inspired by the beauty of my grandmother and wonderful aunts. Ingredients: 4 tablespoons finely-powered chickpeas (besan flour) 1 tablespoon of organic sesame oil 1 tablespoon of milk 1 tablespoon of honey 1 tablespoon ...
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Sun Protection: What They Are Not Telling You
By Ben Johnson, M.D. | April 3, 2015
Due to the effects that sun damage has on clients, skin care professionals should all be experts on sunscreens. However, that has not been easy due to the confusing regulations and misinformation that surrounds this category. In this article, what is ...
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What’s your recipe for turning waxing clients in
By Desiree Duran-Cortez, L.E., C.L.H.R.P. | April 3, 2015
Competition is everywhere. We compete with other aestheticians, businesses, the media, and cosmetic retailers, but we are also competing with ourselves if we are not sharing our talent and products with clients. Communication is the number one way to ...
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Run Your Business Better with Online Booking
By Tanisha Foster | April 6, 2015
It is likely as a practicing skin care professional that you are working hard to grow your clientele and fill your book. Maybe you are seeing upwards of eight to 15 clients a day. Whether you rent space or own a spa, the busier you become, the harder ...
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Mind Matters
By Claudia Aguirre, Ph.D. | April 6, 2015
We are in the midst of one of the biggest movements the wellness industry has ever seen. In the beginning of 2014, TIME magazine published an article titled “The Mindful Revolution,” and 2014 has been dubbed the “year of mindful living.” The word mindfulness ...
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