When thinking of what the ideal treatment space should be like, creating the perfect environment aesthetically is what comes first, from products to protocols. Setting up the perfect treatment space means that all the visual and textual elements are in place to make the best first impression on the five senses. However, professionals often forget about the unspoken culture created for that treatment space.

TREATMENT CULTURE

Culture speaks volumes to whether someone feels comfortable or not, not only entering the space but returning as well. This begs the question of what culture has been created in treatment spaces for all genders? To broaden that question beyond professionals’ individual treatment spaces to the entire skin health industry, what culture has been enabled to exist in beauty when it comes to those who identify as a man, transgender, or are gender-fluid? 

Reference

1. Cooper, C. R. (2022). The No Compromise Black Skin Care Guide: The Gender And Teen Equity Edition. Charmaine Cooper.