The Camera Doesn't Blink: How to Master On-Camera Interviews – Part 1 When you watch television news and talk shows, do you think to yourself, “I would love to be on television” or “I would be terrified on television” Most of my clients agree with the latter. Ho... Read more ...
Choosing Your Platform: Part Two When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With m... Read more ...
How to Choose a Social Media Platform to Best Tell Your Story At the end of 2019, there were 3.48 billion social media users. That worldwide total grew 9% from 2018 to 2019.1 If your spa, skin care, or wellness business is not being social, those statistics prov... Read more ...
Video Marketing: A powerful tool for reaching your audience “Video is critical to telling your story, reaching your audience and most importantly, telling the world how you’re different,” says Jason Parmer, creative director for Dapper. Parmer and I have... Read more ...
Content Creation is King: How and Why to use Content to Grow your Wellness ... Does your business actively post on social media? Do you blog? Have an e-newsletter? How about creating videos about your spa or skin care practice? It’s likely you answered yes to at least one of t... Read more ...