Fear can be one of the biggest barriers for skin care professionals (especially new ones) when considering new modalities in their treatment rooms. Other times, it is inexperience or lack of practice. Whatever it is, it is beneficial to continue to learn new techniques and modalities that will improve and enhance your clients’ experience. A lot of people want maximized results in a minimal amount of time; they want instant gratification. There are many great ways to add in a new treatment that new professionals can afford while also making it an affordable upgrade for clients. One that is very easy to use and safe for virtually any client is LED therapy. 

Andrea Gregaydis is a licensed aesthetician and international CIDESCO diplomat. She holds multiple additional licenses as a New York state instructor and nail technician, as well as certified laser technician. Gregaydis is the lead instructor at the Aesthetic Science Institute and has over 10 years of experience as a practitioner, team coordinator, and role model for hundreds of future skin care professionals. She is contributing author to top industry trade magazines, as well as a speaker at various aesthetics conferences across the United States. She is also a CIDESCO International Examiner.

Storytelling, marketing, and building a clientele go hand in hand. Here are some ways to create your business’s story and marketing while building your waxing clientele.

USE YOUR VOICE

Storytelling starts with your voice. What do you want people to remember you by? Your voice is your brand and a part of building up your clientele. Business is more than just clients though. It’s creating a story and an image that people want to be a part of. Are you a skin care professional focusing on speed waxing and eyebrows? Or are you a chemical peel expert focusing on skin revision? 

Your voice determines who your target market will be. Without a voice, your brand won’t stand out, and it’ll be difficult for your audience to figure out who you are, what you are, and why they need to incorporate you into their life. Think about a movie trailer – if you have absolutely no idea what it’s about after watching it, how inclined are you to really go see it? If a movie starts out too slow, do you see it through or does it take you a few times to get through it? Think of defining your voice in these ways. If your clientele has to go through too many steps to figure out who you are and the services you offer, they are more than likely going to find a waxer that has everything laid out more directly and explained clearly. 

Taylor Wilson is a licensed aesthetician hailing from the DMV. She’s a graduate of Von Lee International School of Esthetics, founded by the legendary Carole Walderman. She was a wax trainer at a European Wax center and eventually transitioned full time into her own studio, JB Skin Clinic, where she provided waxing and skin revision treatments. Realizing she wanted to focus on education and helping other aestheticians reach their goals, she came on board to Starpil as their brand educator.

Spring Into Beautiful Skin: Holistic Custom Treatments to Rebalance Skin

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Now is the time that skin care professionals need to address the wide array of skin concerns their clients present at this time of year. The change to the warmer weather seasons affects all skin different. It can cause some complexions to get oilier in some areas, dryer in others, and even cause redness and breakouts. This webinar will provide extensive insights on ingredients, techniques, and treatments to rebalance and restore skin holistically, as well as different handheld modalities to customize treatments based on skin concerns.

MEET THE PRESENTER:

Lydia Sarfati

Lydia Sarfati is an international industry leader, with over 46 years of experience as a spa owner, consultant, and aesthetician. She is the founder and CEO of Repêchage, the first company to bring seaweed-based skin care treatments to the United States market, and is the President of CIDESCO Section USA, the world's major international beauty therapy association. She appears at industry trade shows, is the author of “Success at Your Fingertips: How to Succeed in the Skin Care Business,” “The Repêchage Book of Skincare Science & Protocols,” and is a contributing author to textbooks such as “The Milady Standard Esthetics: Fundamentals, Twelfth Edition, and Oncology Esthetics.”

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The Forbes Travel Guide, considered the global authority on luxury hospitality, has awarded Repêchage Spa Partners Aquanox Spa in Sunny Isles, and CONRAD Spa at Conrad Fort Lauderdale, Florida Four Stars in their 2023 Annual Luxury Hospitality rating, citing them as “exceptional properties, offering high levels of service and quality of facility to match.”

The Forbes Travel Guide awards exceptional properties based on assessments of service and facility. Their Star Rating system emphasizes service because “a great experience goes beyond how the surroundings look — how the visit makes you feel is what you will remember most.” It is because of this that 70% of the rating is based on service.

“As the leaders in luxury professional skin care, we are proud to be part of these award-winning service teams,” says Repêchage CEO and Founder Lydia Sarfati. “We know that one spa treatment that incorporates wellness, advice, excellence in service and real results in a luxurious yet nurturing environment can truly be life-changing, and be an experience the guest returns for again and again.”
As part of Trump International Beach Resort, Aquanox Spa is located just north of Miami in the community of Sunny Isles. The 8,000-square-foot Aquanox Spa offers six treatment rooms, with a menu, according to Forbes, “featuring everything from facials to body polishes. The hardest part of your spa day will be choosing which treatment to indulge in.”

Spa services include Repêchage’s award-winning, seaweed-based facial and body treatments. In addition, the Repêchage Wellness Program provides in-room amenities and protocols to create a 360° wellness experience for the guest from the moment they open the door.

The oceanfront CONRAD Spa at Conrad Fort Lauderdale Beach “offers a menu of targeted wellness and body treatments, plus a range of beauty facials and add-on enhancements inspired by the natural coastal environment and designed around well-being journeys and healing experiences,” says Forbes. These treatments include award-winning seaweed-based treatments from Repêchage that restore and strengthen the appearance of dry, sensitive skin with natural Mastic water from the Aegean Island of Chios, Camellia Japonica Seed Oil, and other beneficial botanical ingredients.

According to Forbes, “The spa aims to inspire you to ‘achieve radiant health’ by focusing on stress relief and management techniques and ensuring a high-level of customization by Conrad-trained spa professionals.”

“My approach has always been based on a holistic approach to skin care,” says Sarfati. “Since 1980, Repêchage has been delivering the best wellness and skin care results with award-winning professional skin care in over 50 countries world-wide.”

1-800-248-SKIN (7546)  repechage.com

This transformative solid body oil infuses dry, dull skin with dreamy yuzu and vitamin-rich camu camu for radiant skin from every angle. Refining PHA and lush tropical oils enhance hydration for all skin types to leave you with supple, glowing skin.

Supercharge your skin care with Eminence Organic Skin Care’s vitamin-rich booster-powder. Packed with superfoods, this ultra-fine powder targets uneven skin tone and reduces the appearance of dark spots. Add a spoonful* to your favorite cream moisturizer and give your skin a healthy, natural glow. Suitable for all skin types. *Dosing spoon provided

Refresh your routine with a sweetly scented pineapple tonique! PHA, bromelain and tranexamic acid team up to visibly renew dull, textured skin without irritation. This tonique is designed to exfoliate, brighten and hydrate while preparing skin for the next step in your daily ritual. This mild exfoliating tonique is great for all skin types and can be used daily.

Beauty by Tifini Skin + Brow Bar is a hidden gem tucked away in the heart of Huntington Beach, California, serving clients since 2016. This studio is part urban jungle, part modern boho chic and serves up some serious transformations! The owner, Tifini Hartman, is definitely obsessed with skin, but eyebrows are her first love. She is a well-loved eyebrow shaping and microblading artist, so much so that clients have called her the “Brow Whisperer,” among other titles. At BBT, Hartman and her staff pride themselves on educating every client about the purpose of each recommended treatment or product. The desire to meet and exceed every client’s individual needs drives everything they do.

Contact Information:
@beautybytifini
beautybytifini.com
(714) 244-6160

Since coming onto the scene of medical aesthetics, photorejuvenation, also known as intense-pulsed light therapy, has been a practical service for clients seeking treatment options to combat photoaging of their skin. Photorejuvenation is a type of light therapy that uses broad-spectrum high-intensity light to target and break down sunspots and freckles, and it even helps repair unwanted skin texture. It can also help reduce the appearance of fine red veins, wrinkles, and blushing conditions such as rosacea. Photorejuvenation therapy has developed alongside laser and injectables as an effective service that skin care professionals can offer to improve overall complexion. The procedure is minimally invasive and involves little to no recovery time, making it a viable option for clients looking to better their complexion over time.

IN THE CHAIR
The procedure starts with a cleansing of the area and the application of a cool gel. The gel is used to lower skin temperature and provide comfort during the treatment. It also acts as a conductive medium enabling the wavelengths to uptake through skin without interference.1 Both the practitioner and client will wear protective eye gear, and the practitioner will use a handheld device to deliver the treatment. After the consultation, a single therapy session will take about 30 to 45 minutes. Depending on the customized treatment plan, clients will return for follow-up treatments about once a month for four months to help achieve optimal results.

Dr. Samuel Hetz is the owner and medical director of Concept Medical in Ottawa, Canada. Dr. Hetz completed his residency in family medicine at the University of Ottawa, followed by a fellowship in primary care skin conditions and office-based surgical procedures. He currently holds an academic appointment with the faculty of medicine at the University of Ottawa and regularly teaches fellow physicians and residents at his office. Dr. Hetz has regularly advised small firms such as Algonquin College and MD Consultants, as well as large organizations, including SNC Lavalin. He is regularly called on as a medicolegal expert in the field of medical aesthetics for national law firms, the Canadian Medical Protective Association, and most recently, the College of Physicians and Surgeons of Ontario. Most recently, Dr. Hetz was named one of the 40 Under 40 recipients for Ottawa by the Ottawa Business Journal and Ottawa Board of Trade.