Adrienne Shostak
An award-winning licensed master aesthetician, Shostak is the owner of Bespoke Aesthetics and Wellness in Washington, DC.
What is your educational background, and how do you continue your education in the industry?
I actually studied theatre in college. Then around the age of 30, I decided to make the switch to aesthetics. I was living in London at the time, so I did my basic training at the London School of Beauty & Makeup. I opened my business straight after school and learned modalities from the companies I worked with. I started with intense-pulsed light, microneedling, and peels. Since then, I have continually worked on finding new product lines and modalities as I am always looking to better help clients. In the past 13 years of working in the industry, I have never not been in the process of learning a new tool. Learning is my passion.
How long have you been practicing, and why did you choose this field?
I have been practicing for 13 years. I shudder to think of my early work, but you get better by trying new things. When looking for a new career in my 30s, I made a list of things I wanted in my work life versus what I did not. I wanted flexibility, an ever-evolving craft to learn, a relaxing environment, and something science based. I did not want to punch a clock, or do anything that was not tangible in its results. As I had my own skin issues for most of my life, aesthetics became a winning choice. I love empowering people to use nature to help themselves grow and heal.
Why is DMK your ultimate go-to, and how has it helped you become one of the best professionals in the industry?
They have helped us become so successful because their products are universally beneficial for all skin tones, types, conditions, and provide instant and lasting results.
Why did you choose the brand, and how did you find out about them?
I found DMK by browsing social media and seeing the results of the many Skin Games’ contestants who used it. I am all about the before-and-after capability, philosophy, and mechanism of product lines. DMK’s concept just made sense to me. Using the body’s own capabilities to heal itself through reverse osmosis resonated with me and my own experiences with healing my own acne. But, at the end of the day, what really sold me was their enzyme therapy. After experiencing it for myself, there was no looking back; I was hooked.
How do you stay educated with this brand?
It is easy to stay educated with DMK as they invest so greatly in their representatives and provide consistent training. My representative regularly visits to help me train new staff and teach me more about the brand. DMK also has an incredible online library of videos to learn from.
What benefits do your clients see from using the products of the brand?
One of the most satisfying aspects of the brand is how quickly clients see results – truly healthy skin from the inside out. With raised water levels and balanced oil production, clients achieve healthy glowing skin every time thanks to highly customizable routines that maximize potential.
How do you promote yourself and the brand?
We promote through social media and weekly newsletters and blogs. We are also regularly featured in the local culture and lifestyle magazine, DC Modern Luxury. This year I aim to expand our reach to teaching courses virtually for both clients and aestheticians.
Besides working with the brand, what else has helped you become one of the best?
Bespoke has grown the way it has due to a dedicated spiritual practice on my end. The business is an extension of me, like a child. It is vital that I protect and nurture my own energy and continue to grow as a person and leader. My spiritual practice is through yoga, meditation, and being part of like-minded community dedicated to helping other people. It is hard to balance all of it with motherhood, but the better care I take of myself, the better I can serve those around me through my work.
How do you give back to the industry or community?
We regularly donate our services to charity auction events. Also, Bespoke Aesthetics is a femininely empowered workplace. We give back in providing refuge for other women – a place where they can take care of themselves and be cared for by us. Similarly, I hope to provide a place for my aestheticians to grow and show them a clear example of what initiative, balance, and leadership can look like as a woman and mother.
Adrienne’s Must-Have Products
DMK Skin Revision BETA GEL
MELANOTECH DROPS
skinbetter science Intensive AlphaRet Overnight Cream
Osmosis Beauty StemFactor: Growth Factor Serum
@bespokeaestheticsdc
(833) 642-2542
adrienneshostak.com