Waxing is not always thought to be a popular spa service. It isn’t as glamourous as other services, such as facials or massages, yet it can prove to be a very profitable addition to your service menu and a great way to grow your overall business. Not only does waxing bring in a loyal client consistently every four to six weeks, but it also provides the opportunity to upsell through retail and other spa offerings. Below are three steps that can help grow spa sales through waxing. 

CONFIDENT WAXOLOGY 

Even if your team is already incredibly skilled and competent, they may not all be confident in their waxing skills and may require more training. In general, waxing is not a primary subject of focus at most aesthetics and beauty colleges and, as a result, specific wax training can be minimal. Skin care professionals end up graduating and having little experience in waxing, so they may not feel comfortable promoting this service. Staff training for all services is an integral part of the business operations and should not be overlooked, but it is especially important for waxing, as the training provided at schools is often basic. The time and money spent invested into education and training in the wax room will pay off as your team builds confidence and begins to feel assured when marketing their waxing services. Overall, sales will naturally increase as a direct result of new clients coming in for a wax and as current clients begin requesting more areas to be waxed. 

A great place to start when looking for training courses is your current wax brand as they typically provide training and support. Wax brands often offer both virtual or in-person trainings and your individual budget and preference can help decide which is best. Not only is training for current team members important to help improve and freshen their skills, but it is also essential for new team members to ensure consistency and quality in the wax room.

Lindsay Miller is the president of LYCON Wax North America. Having first discovered LYCON wax in the United Kingdom 10 years ago, she has dedicated her time to growing the brand across North America, including introducing LYCON to Canada. Training and product quality are extremely important to Miller, and she prides herself on building a strong team around her that can offer the best customer experience possible. LYCON continues to be a market leader in hair removal wax and is used in top spas and salons around the world. 

Supporting existing clientele while attracting new devotees is the name of the game when it comes to maximum business engagement. In order to successfully run an aesthetics business, it is imperative to understand everything from what is ahead in the skin care world to making a business a safe place for all, while staying within the scope of the aesthetician practice. 

TIME FOR A TIME-OUT

Suggesting products and at home treatments to clients is a common part of the standard treatment plan for skin care professionals. It is normally recommended that clients use products for a period of one to three months to gauge their effectiveness. However, over time, skin care routines can become less effective as skin adapts to products and builds up a tolerance to certain ingredients, leading to diminishing results. 

If clients report that they are no longer seeing the desired outcome from their at homecare products, or that they have noticed negative or unwanted changes in their skin, such as issues with their tone, or texture, redness, dry patches, breakouts, or irritation, it is time to re-evaluate their products and make some changes. 

Lila Castellanos has focused her energies into the beauty industry for the past 19 years, specializing in skin rejuvenation. As a licensed aesthetician, she has lent her expertise to several different environments including working as a paramedical aesthetician in the medical spa field as well as in both day spa and mobile spa business models. It was through these varied experiences, along with the interactions with her loyal clientele, that she honed her passion for improving and maintaining the health and integrity of her clients’ skin. Castellanos thrives on being able to use her extensive knowledge to customize each treatment to help her clients achieve the results they are searching for. Her adaptability and versatility are equally impressive in providing antiaging facials, treating acne, and minimizing the appearance of scarring or when addressing skin conditions that arise as a result of hormonal changes.