Dr. Michael Brinkenhoff, CEO of RevitaLash

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Doctor of Innovation  

In 2006, when ophthalmologist Dr. Michael Brinkenhoff created an eyelash serum to help his wife, Gayle, feel beautiful during her courageous fight against breast cancer, he never imagined that one day he would head a company that has sold over 10 million eyelash conditioners around the world. Today, the RevitaLash Cosmetics founder and CEO leads the brand that has become known as the global innovator in eyelash, eyebrow, and hair cosmetics, and he remains dedicated to honoring his wife’s legacy by supporting breast cancer initiatives year-round. 

As CEO, Dr. Brinkenhoff continues to be closely involved in RevitaLash Cosmetics’ day-to-day operations, particularly in the formulation of the brand’s physician-developed products. Over the past year, he has overseen the development of three new and groundbreaking launches: RevitaLash Advanced Pro, the brand’s first product exclusive to the professional channel; RevitaLash Advanced Sensitive, the only eyelash serum developed specifically for sensitive eyes, launching August 1st, 2022; and Lash & Brow Masque, a first-of-its-kind reparative treatment that has broken records as the brand’s most successful product launch to date. 

Reflecting on the brand’s journey from a gift of love to a global success story, Dr. Brinkenhoff says, “I am proud of what RevitaLash Cosmetics has accomplished in these past 16 years, not only in the world of beauty and aesthetics but also in the world of philanthropy and the fight against cancer. I feel we are making a positive difference in people’s lives, and that we have only just begun.” 


“Dr. Brinkenhoff is not only a visionary leader and brilliant physician but also an inspiring and thoughtful human being who has made it his life’s mission to make a positive impact on the world. His expertise, values, and love for his wife, Gayle, are woven throughout all we do at RevitaLash Cosmetics.” -Lori Jacobus, president & global chief marketing officer for RevitaLash Cosmetics 

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