Pearls, flowers, honey, snail slime: what do they have in common? Face masks! Throughout history, men and women have turned to face masks for cosmetic purposes. Ancient Ayurvedic wedding rituals included masks composed of mud, turmeric, roots, and ...

Marketing is an integral part of every business, but most importantly, of a small business. Professionals do not need an advanced degree in marketing from a top tier school in order to succeed as a business owner. Deciding to venture off and be self-employed ...

Trendsetters share insights on the tools they recommend for makeup. Director of Global Artistry at Morphe Nicole Faulkner “I’m most excited about the new High Impact Highlighters that launched at the end of April. I know the makeup world ...

Located between the pulsating city of Zurich and the invigorating, natural beauty of Switzerland’s countryside, The Dolder Grand is an oasis for relaxation and rejuvenation. The hotel is home to a renowned, 43,000-square-foot spa, offering travelers 18 ...

Justin Dotterweich, CEO of ExPürtise®, has previously held many consultative roles in the spa and wellness industry. A versatile sales leader that has created and implemented award-winning public relations campaigns while consistently accelerating company ...

AIA was established in 1972 by aestheticians, for aestheticians, so we know that your needs will vary throughout the different stages of your career. Below are some business resources designed to help AIA members wherever they might find themselves ...

Makeup is a billion-dollar industry, so it should come as no surprise that many spas are cashing in on this opportunity by expanding their menus and product lines to include makeup. However, for professionals without a background in makeup artistry, ...