In the age of technology, it is easy to become captivated by the sexy, innovative devices that have become commonplace in the modern medical spa culture. Lasers, machines, and devices were not the primary modalities used to deliver aesthetic benefits ...

After a decade of running a chain of medical spas, I learned that the treatment menu is the heart of the spa business. It encompasses everything you believe in about your business. It shows what you stand for, what your values are, and what you trust. Treatment ...

We’ve all heard the old saying, “Everyone loves to buy, but nobody likes to be sold.” If this statement is true, how do you grow your retail revenue without having to sell a thing? Is it really that easy to stop selling and start prescribing? If you ...

While few would drink a glass of expired milk or eat that container of unidentifiable leftovers lurking at the back of the refrigerator, many individuals – professionals and clients alike – use skin care and beauty products far past their prime. Whether ...

Chemical peels were the leading type of facial treatment throughout the country in 2017. According to statistics, 2.82 million Americans used facials four times or more within six months in 2018. Thanks to non-surgical and non-invasive cosmetic procedures, ...