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By Lindsay Miller | October 23, 2017
The powerful healing benefits of tea tree date back to the 18th century, when British sailors landed on the southeast shores of Australia and discovered massive groves of trees thick with sticky, aromatic leaves. The leaves of these trees, which was later ...
By Michelle De Leon | September 26, 2017
As an educator and consultant in the aesthetic industry for over a decade, I understand that one of the most common struggles for any business owner is maintaining revenue throughout slow seasons. The most common downtime for revenue we face is summer ...
By Amanda Azar | August 25, 2017
In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to stay true to their age, lifestyle, and parental ...
By Josh McCarter | September 26, 2017
Running a service business without an effective retention marketing plan is like filling a bucket that has holes in the bottom. A company with a low retention rate will spend too much time and money working on acquisition to make up for lost business. ...
By Michael Kurov | September 26, 2017
The Miami International Congress of Esthetics and Spa tradeshow is here! Stop by these booths to see the latest products from industry leaders. Cryo Freeze Globes by Bio France Lab is a professional tool artisanally designed for the beauty ...
By Victoria Tabak | September 26, 2017
Menopause is a time when a woman transitions into the next chapter of her life; it is a time when almost everything about her physically, mentally, and physiologically may transform. The population of menopausal women is rapidly increasing. There are ...
By Barry Eichner | September 25, 2017
One of the first things I tell attendees at any of my presentations about digital marketing is that it is very similar to dating! Many attendees laugh, a few agree, and some roll their eyes. How can I possibly relate digital media to the complex world ...
By Lydia Sarfati, L.E., founder and CEO of Repêchage | September 25, 2017
The American Academy of Sleep Medicine and the Sleep Research Society recommend that adults between the ages of 18 and 60 sleep at least seven hours each night to promote optimal health and well-being. Sleeping less than seven hours per day is associated ...
By Celeste Hilling, CEO, co-founder, and product formulator for Skin Authority | September 22, 2017
Fiction! Having a tan does not mean you are vitamin D sufficient. In fact, because pigment slows down the absorption of UVB, your natural tan is your body’s way of slowing the production of D. Many researchers initially believed sunscreen was ...
By Jeremy Lawrence | September 6, 2017
Update your information to be included in the 2018 Products & Education Guide! The Products & Education Guide is an annual directory established for the professional skin care industry. The Guide reaches over 30,000 businesses that ...

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