A large and active social media audience is important to almost every business. As a brick and mortar company, focusing your social media efforts on a local level is vital. No matter where a social media follower is located, an account is typically happy ...

The extra lip scrub or head massage may not seem like much, but add-on services play an essential role in increasing spa revenue, as well as improving the overall guest experience a client receives. While most spas offer enhancements, many are not maximizing ...

When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With many communications platforms to choose from, pitch angles ...

Mind, body, and soul – are these three separate entities or all parts of one being? Can we separate the different parts that make up a human being, treat only one part, and expect a holistic “fix,” peace, or good self care? I don’t think so. If you are ...

On the morning of the most momentous day of her professional life, Lina Kennedy was lying on a sofa bed in her tiny apartment, recovering from horrific injuries in an accident caused by a drunk driver. Unable to go back to the three part-time jobs she ...