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Utilizing the Conversion Cascade to Upgrade Your C
By Jay A. Shorr, B.A., MBM-C, CAC I-V and Mara L. Shorr, B.S., CAC II-V | September 26, 2014
... the free pamphlets is not professional and those same brochures can be found at any of your competitors. Your spa is about you and how you can make it different than others.A framed, branded sign at your reception desk, telling your clients about your ...
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Add-ons in the Treatment Room
By Catherine Atzen, MBA, CIDESCO | September 25, 2014
... Because they do not understand or do not want to take time to read the list of services offered, they may not book. Statistically, only two or three facials sell in any given spa; others are almost never requested. Such a menu forces the spa to carry ...
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Exfoliation: It’s More Than Skin Deep
By Brenda Linday | August 28, 2014
... and kojic acids (amongst many others) to exfoliate the dead or compromised skin cells and uncover newer, healthier ones. With blended peels, we can treat multiple skin conditions, such as aging with hormonal breakouts or acne simultaneously with post-inflammatory ...
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Celebrating Selling | Mindful Retailing to Elevate
By Erica Connor | October 29, 2014
... develop a selling style that is compatible with the professional and discreet culture of your spa. Many skin care professionals, massage therapists, and others in our business shrink away from selling because they feel shy, lack confidence, or think selling ...
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The Importance of Continuing Education in Aestheti
By Linda Gulla, founder of the International Institute for the Advancement of Aesthetic Medicine | August 4, 2014
... to employers when compared to others who have not chosen advanced education. Not only will acquiring numerous training certificates enable these aestheticians to advance careerwise in the direction of choice, it allows them to be recognized as specialists ...
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Pro Tip to Tell Clients
By Jeremy Lawrence | July 31, 2014
Makeup techniques learned in school can definitely be a bit different than the ones we all learned from our mothers. And when it comes to applying makeup for our clients, we use all the tricks we know. But have we taken the time to explain what we are ...
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Skin Care MYTHS: Drinking too much caffeine has a
By Rachelle Dupree, marketing and communications at Vivoderm Laboratories, Inc. | July 31, 2014
... chronic fatigue, high blood pressure, acid reflux, and bone loss, among others.Still other experts claim that excess caffeine speeds up the aging process in skin by reducing the production of dehydroepiandrosterone (DHEA), melatonin, and other vital hormones. ...
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The Chakra System
By Cheri Everingham, C.H.T.P. | July 31, 2014
... fourth chakra opens and flows when we have arrived at self-acceptance. A place of openness, this center offers a safe haven for gaining the wisdom of non-judgment of yourself and others. Appling the principals of compassion by our inner dialog and congruent ...
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Diminish the Blemish: How to use makeup to cover i
By Gina Charles, D.O. | July 29, 2014
... up various skin conditions. Besides camouflage cosmetics, others may opt for other forms of cover up, including concealers, liquid or mineral foundation, and even airbrush makeup. When it comes to purchasing camouflage products, make sure that they are ...
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Maximizing Meeting Times
By Jeremy Lawrence | July 28, 2014
... provide valuable insight as to how you can help them during these meetings as well.Balance the discussions. If you are getting too much feedback from some and not enough from others, ask for others to give their ideas or thoughts. It is important to make ...
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