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Self-Care and the Burnout Connection
By Becky Kuehn | February 20, 2020
... you back to yourself and a higher power. GRATITUDE I know, you’ve heard it many times before, but it works. So, start noticing all that you have to be grateful for by not only acknowledging it, but sharing that attitude with others by giving. LIVE ...
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LED for Pigmentation – Yes or No?
By Pam Cushing | February 20, 2020
... consultant educator for a couple of companies educating in injectables, skin resurfacing and chemical peel, microneedling, and LED. She thrives on being able to educate, motivate, and encourage others to grow and develop professionally. She is passionate ...
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Online Giveaways
By Kelly Conlan | February 20, 2020
... promotions to learn where others have found success. Search the hashtag giveaway and look further into posts that match what your ideal client is interested in. As you plan your timeline, set aside around two to three weeks to generate the outreach list, ...
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Spa Culture: The Lost Art of Customer Service
By Darcy Debernarde | February 20, 2020
... a service mindset. The transactional mindset, in business, is one that is focused inwardly, primarily on the needs of the business above all others. Every client is seen as a transaction which represents the flow of money into our business. If the client ...
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Know Your Ingredients: Educating Clients, Understa
By Elina Fedotova | February 21, 2020
... and many others. To learn more about the properties and side effects of these ingredients, information can be found online on the International Nomenclature of Cosmetic Ingredients (INCI) database and Environmental Working Group website. The Environmental ...
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Favorite Dual-Licensed Aesthetician
By DERMASCOPE Magazine | February 10, 2020
... FOR NEW PROFESSIONALS Do not compare yourself to anyone else. Seek inspiration from others, but never compare. There is only one you. BEST SKIN CARE ADVICE Be gentle. I learned early on being super harsh on my skin was stripping it and throwing everything ...
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Social Strategy: Using Facebook, Twitter, and Inst
By jakira epperson | January 28, 2020
... will, so that people are able to fully understand the content. You can use Instagram to start your portfolio and continuously build it, so others can see how your business has grown over the years. Many clients like to view your work prior to scheduling ...
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Preparing for Bridal Season in the Spa
By Amanda Azar Walsh | December 16, 2019
... and assign the packages creative names that reflect the occasion (like “diamond-worthy facial,” “skin bling before the ring,” “married to makeup,” and others). HEAVILY PROMOTE WEDDING SERVICES Let everyone know that you are the go-to spa for wedding ...
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Water Wellness: The Role of Hydration for Optimal
By Cole Patterson | October 23, 2019
... pound equates to the amount of water needed to maintain a safe hydration level. Others suggest drinking eight to 10 glasses of water a day will keep the body suitably hydrated or using the eight-by-eight rule for hydration. A well hydrated body easily ...
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Expand or Stay Solo: Important Considerations Befo
By Douglas Preston | November 18, 2019
... aesthetics, education, and skin care career mentoring. His business articles appear in DERMASCOPE Magazine, Spa Management Journal, and others. He is a past president of Aesthetics International Association and a former committee chairman for The Day ...
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