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By Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV | May 20, 2019
It’s a fact: without a staff and team that’s excited and motivated to help the business succeed, nothing else matters. Having great services and excellent care mean nothing if the staff is not excited to perform, sell, and market them, or if a client ...
By Jeff Dickerson | May 20, 2019
Owning a spa can be challenging, especially in the beginning. As is the case with most small business owners, spa owners wear many hats and are often trying to balance managing employees, dealing with finances, and getting face time with their clients. ...
By Matthew Kane, president and co-founder of Complete Body Daily | May 22, 2019
What would a 30% increase in business mean for a spa owner? The ability to hire more staff? Expanding their location and offerings? Taking that long-awaited family vacation? Surely, those answers are obvious for most. The real question is “how?” Business ...
By AIA | June 13, 2019
Aida Grey- A Legend in Aesthetics She has drawn to her the world’s most beautiful women, advising them in the science of skin care and the art of makeup. Her personal clients include First Lady Nancy Reagan, Their Royal Highnesses Princess Caroline of ...
By AIA | June 13, 2019
Carol Phillips- Retailing Powerhouse By Rebecca James Looking for proof that goal setting works? Then watch the shinning example set by Carol Phillips, the diminutive 28 year old powerhouse of ideas and enthusiasm who took the salon world by storm ...
By Michelle Richardson, L.E. and professional makeup artist | January 31, 2018
Vintage makeup is always coming back into fashion with a new twist on the original application. Although there are new techniques, products, colors, and textures that change the old version of vintage makeup, history can be found with each new trend. Retro ...
By AIA | June 14, 2019
Eve Gardiner- A Legend in Aesthetics Max Factor has always pioneered the way in cosmetics and skin care from the days when it was the “House of Hollywood” in the 30’s and 40’s. Today, although no longer strongly associated with the silver screen, Max ...
By Gul Zone | June 20, 2019
What is a person’s true age? Is it the age they feel? Is it the age they look? Or, is it the age they actually are? When young, age seems to be far off in the distance. Many look forward to each birthday and celebrate with parties and gifts. As they ...
By Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV | June 23, 2019
In today’s fast-paced world, incorporating technology into your business may seem overwhelming. But, in reality, with the investment of time and money (a little or a lot), you’ll be surprised at how much easier life can get. Keep reading for top tips ...
By Drew Coleman | June 23, 2019
Most professionals have heard that it costs 11 times more to find a new client than it does to retain an existing one. If this is true, why don’t professionals spend at least twice as much time working to keep existing clients happy to avoid the costly ...

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