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AVIE!
By Jeremy Lawrence | September 27, 2013
AVIE! Medspa and Laser Center in Leesburg, Va. was created by Kim Marinetto, R.N. and master aesthetician. The name AVIE! was selected for its meaning, to life, which reflects Marinetto’s philosophy of improving the quality of life for her clients by ...
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What is your most popular holiday promotion?
By Jeremy Lawrence | September 27, 2013
“My most popular holiday promotion five years in a row is the Christmas tree with hanging glass ornaments. When a client purchases a gift certificate, they can pick any glass ornament for themselves which has gift cards of different denominations.” Barbara ...
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The Science Behind Aging
By Christine Heathman, C.M.E. | August 27, 2013
The 101 of AgingAging is a 24/7 biological process that results in cellular wear and tear and cell senescence, eventually lapsing into decreased viability and then eventual cell death. This unavoidable, redundant aging syndrome is also affected by a pre-programmed ...
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The Difference Between Botox and Fillers
By Oscar Hevia, M.D., cosmetic dermatologist and founder of The Hevia Center for Research | September 27, 2013
Many patients have asked about the difference between Botox® and fillers. With so many resources out there, an in-depth look at the differences must be provided in an effort to educate skin care professionals and provide the best treatment for our clients. Botox ...
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What is your skin care ritual advice? Maurice Stei
By Jeremy Lawrence | September 27, 2013
As a professional makeup artist, I always recommend that the best time to apply your skin care treatments is at night. That way, you always have the full benefit of products working all night without mixing with any type of foundation or sunscreen. I ...
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Why We Love... Selling Retail
By Jeremy Lawrence | September 27, 2013
Click on image to enlarge. “It helps develop communication skills.” Armando Sierra “Whether we think we are saleswomen or not, we actually are. Service providers in our industry need to sell their vision, appointments, salon and themselves. Retail ...
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Boost ROI with Landing Page Optimization
By Jeremy Lawrence | September 27, 2013
Congratulations! You have accomplished the hardest part of your online marketing strategy. You have enticed people to click your banner advertisement and go to your website. You have done a good job to convince potential customers to take interest in ...
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Essence: Eucalyptus
By Amanda Miller | October 29, 2013
Eucalyptus has a smell that we all love and recognize. Whether you have experienced its fresh, uplifting aroma in the steam room or simply used a few drops of eucalyptus oil in a bowl of hot water to clear your sinuses, the smell simply takes you back ...
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The Role of Hormones in Hair Removal
By Lyn Ross | October 29, 2013
Excess hair presents an embarrassing problem as many women around the world participate in some form of hair removal. While cosmetic concerns are a determining factor in hair removal, some clients may be dealing with a more serious issue. Unwanted hair ...
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Melasma
By Claudia Aguirre, PhD | October 29, 2013
Along with aging and acne concerns, uneven pigmentation is one of the most common complaints skin care professionals hear in the treatment room. Changes in skin pigmentation can occur due to many different factors and can be the most difficult issue to ...
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Traditional and Creative Add-On Treatments that Bo
By Jenny Hogan | October 29, 2013
You offer a great selection of massage, skin care, and spa services in your business; but you are missing out if you do not also offer an array of add-on specialty treatments for your clients. You can add an assortment of new aesthetic and spa services ...
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10 Things About...Burns
By Karen Bond | October 30, 2013
It is estimated that every 25 seconds, someone in the United States is burned or scalded. Since the body holds heat, a burn can progress deeper into the dermis for up to three days if it is not cooled immediately. Aestheticians should be sensitive to ...
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Healthy Choices: Breathing... and You
By Michelle D'Allaird | October 29, 2013
How often have you been told to take a deep breath? You may have even muttered it to yourself once or twice. Generally, an individual can go months without food or several days without water, but only minutes without air. Basic survival aside, breathing ...
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Hormonal Effects on the Skin Through the Years
By Jennifer Wild, D.O | October 29, 2013
Hormones are signaling chemicals released by cells within an organism that lead to a wide variety of reactions. They are transported from a cell (or gland) to tissues nearby, or carried to another part of the body through the blood stream to interact ...
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Acne
By Jeremy Lawrence | October 30, 2013
Problem: Acne According to Stedman’s® Medical Dictionary for the Health Professions and Nursing, acne is an inflammatory disease of sebaceous follicles marked by papules and pustules. Acne typically begins during puberty; it can affect the chest, back ...
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