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By Courtney Sykes | February 20, 2020
With more and more aesthetic practitioners around the country desiring to work independently and ultimately open their own operation in 2020 and beyond, the desire for more in-depth administrative knowledge is paramount for small business owners. Whether ...
By Brenda Linday | February 21, 2020
Psoriasis comes from the Greek term “psora,” which means itch. This common skin condition speeds up the cellular turnover cycle causing a rapid buildup on the skin’s surface, forming scales and itchy, red patches that are sometimes painful. Psoriasis ...
By Nicole Majdali | February 28, 2020
What comes to mind when hearing the word hydrotherapy? Many tend to visualize something specific. There are so many ways to benefit from hydrotherapy that it is time to become familiar ourselves with these amazing treatments. DEFINITION “Hydro” comes ...
By Jennifer Foster | March 2, 2020
As modern society embraces this new day and age, cultural encouragement to engage in wellness as a lifestyle is at an all-time high. Clients, guests, and patrons alike are fully able to receive a multitude of services in a myriad of spas while perpetuating ...
Lina Kennedy
By Barbara Ireland | March 18, 2020
On the morning of the most momentous day of her professional life, Lina Kennedy was lying on a sofa bed in her tiny apartment, recovering from horrific injuries in an accident caused by a drunk driver. Unable to go back to the three part-time jobs she ...
By Debra Locker | March 17, 2020
When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With many communications platforms to choose from, pitch angles ...
By Brian Goodwin | March 17, 2020
The extra lip scrub or head massage may not seem like much, but add-on services play an essential role in increasing spa revenue, as well as improving the overall guest experience a client receives. While most spas offer enhancements, many are not maximizing ...
By AIA | March 29, 2020
Sophisticated ingredient technology has driven consumer demand, yet few aestheticians understand the depth of science behind these powerful ingredients. This comprehensive webinar will discuss a multitude of ingredient classifications of peptide technologies, ...
By Ben Johnson | November 26, 2019
Acne remains one of the most common and challenging skin conditions to treat. The most popular theory is that acne is a bacterial infection, but recent evidence would suggest otherwise. This article will discuss all of the pertinent aspects of managing ...
By Austin James Michael Podowski | January 8, 2019
It’s been said an image is worth a thousand words. In the case of the spa, a client’s first consultation and first before pictures can even be worth thousands of dollars in immediate and future revenue. There are some straightforward principles a professional ...

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