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By Denise Gaston | January 1, 2019
Well, it’s official. You’ve spent your entire day at the state board, you’ve taken and passed the written and practical exams, and, now, you’re licensed. You’ve got your esthie bestie on speed dial and your mom has been blowing up your cell phone – and, ...
By AIA | June 14, 2019
Geneva Wyatt- A Legend in Aesthetics Geneva Wyatt is a charter member of EstheticsAmerica of NCA and a 25-year member of Hair America of NCA. Geneva’s Beauty College has been a leading training institute for hair, skin, and nails for twenty years. ...
By Lydia Sarfati, President and founder of Repêchage | January 30, 2018
Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that high school students in the 2010s reported more difficulties, such ...
By Lydia Sarfati | September 25, 2019
Hosting an open house or spa event is an excellent way to grow a spa business, especially at this time of year. An open house can be a great way of drumming up business, even for established spas. And, while the holidays are a reason to host a party, ...
By Denise Gaston | September 13, 2019
One of the biggest challenges a new aesthetician will have is how to market themselves as a new skin care professional. While in school, most of the marketing and advertising is done for you – although, now, many schools are putting together programs ...
By Lila Castellanos | September 13, 2019
The savvy consumer knows they have options when it comes to purchasing skin care products, and those options may or may not include your establishment. So, the question is this: what can you do to make clients want to purchase their products from you? Aside ...
By Kim Collier | August 20, 2019
As the wonderful world of wellness goes global, bring clients an exotic “staycay vacay” (and your staff something unique), by offering intriguing massage modalities not found everywhere. Here’s a quick review, with benefits and tips to get you started. “PIJAT” ...
By Ashley Stowers | August 19, 2019
The 21st Century has shown that young people play a significant role in starting trends, influencing those around them, and showing how to integrate them into one’s daily life – hence the term, influencer, which you may have heard of by now and have become ...
By Amanda Azar | August 20, 2019
For months you’ve been educating clients on the importance of sun protection, ingredients, and hydration. Then, summer fades away into fall. Blink an eye and, before you know it, it is holiday season. Now is the time to roll up your sleeves and get ready ...
By Karen Asquith, director of training at G.M.Collin Skincare | July 22, 2019
Does personal presentation affect success? Skills should outweigh personal presentation when it comes to overall success right? Although it seems as though competency should have more value than personal presentation, unfortunately it does not. Personal ...

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