For some spa professionals, client photographs may lack that wow factor they seek for social media. Every modern skin care professional wants to achieve the best brightness, clarity, and pop for their Instagram grid, and there are a few tips that can help them achieve this. {mprestriction ids="3,4,5,26,18,6,7,8,9,14,18,43,44"} SETTING THE STAGE Let’s take a minute to talk about lighting. Photography is all about the lighting.…
In the skin care industry, there is discourse on a variety of health factors that contribute to skin conditions and disorders. However, there is a topic that holds great value to women in the industry and that is breast cancer. Breast cancer is one of the most common cancer types affecting women all over the world. It is estimated that over 200,000 women will be…
Customers spend more with businesses they are loyal to, and according to a report by Fundera, 56% of customers said they are more loyal to brands that understand them.1 Considering more than half a business’s revenue typically comes from existing customers, overlooking how to continually deliver personalized experiences online and in-store, could be negatively impacting growth. But achieving true personalization and loyalty has become increasingly…
Make first impressions count by dressing to impress for a desired job to help make that dream job a reality. While there may be different opinions regarding the time it takes to form a first impression, it is certain that one’s appearance plays a role. It is important to consider the image one hopes to portray and ensure that it aligns with their professional goals.…
The past two years have been anything but predictable, especially in the aesthetics industry. So, the question on everyone’s minds right now is, what does this year hold in aesthetics? {mprestriction ids="3,4,5,26,18,6,7,8,9,14,18,43,44"} TECHNOLOGY ADOPTION Technology has taken over most industries. In beauty, today’s many latest technological and product innovations are refreshed versions of things that have been around for decades. With many new European devices…

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