Friday, 24 September 2021 12:18

Masculine Marketing: Bringing Self-Care to Men

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Men and self-care are not two words that are often used in the same sentence. In fact, when envisioning what self-care looks like, it typically involves women relaxing at a spa with maybe a glass of wine in hand. While this imagery does not often resonate with the modern man, self-care for men is an important selling point when it comes to marketing towards male clients.

For women, there is an entire market of products and services dedicated to self-care. For men, the options are limited. What most men inherently understand is the importance of their image, physical health, and underlying strength of their lives. Whether they know it or not, that upper body workout in the gym is an excellent form of self-care. When it comes to men and self-care, the key driver behind everything is intent. When men are intentional in what they are doing, why they are doing it, and see their actions drive results, only then will they buy into the system. In order to market this self-care to men, the same philosophy of a dedicated workout routine has to be applied.

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