Providing exceptional skin care services is more than just a skin care professional’s work – it is their passion and expertise. However, in today’s competitive market, mastering the art of increasing services per ticket as well as raising prices significantly contributes to business growth and success. There are many strategies and tips to help enhance treatment offerings and boost revenue.
Diversify the Menu
Expanding the range of service offerings is a strategic way to attract a broader clientele and entice repeat visits. Skin care professionals should stay updated with the latest skin care trends and research new treatments that align with their expertise and the target audience. Incorporating options like chemical peels to address specific skin concerns, or LED therapy for rejuvenation, is helpful. By showcasing a diverse range of services, a business positions itself as a comprehensive destination for all skin care needs.
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Taylor Wilson is a licensed aesthetician hailing from the Washington Metropolitan area. She is a graduate of Von Lee International School of Esthetics, founded by the legendary Carole Walderman. She was a wax trainer at a European Wax center and eventually transitioned into her own studio, JB Skin Clinic, full time where she provided waxing and skin revision treatments. Realizing she wanted to focus on education and helping other aestheticians reach their goals, she came on board to Starpil as their brand educator.