Gina Marie McGuire has a passion for educating others on caring for their skin, inspiring true beauty, and making a difference in the beauty industry. McGuire has been a licensed aesthetician for over 31 years, specializing in product development, marketing, and education. The company is a family-owned business and they are proudly celebrating its 40th year anniversary of offering a holistic skin care and clean cosmetic line.
How did you decide that skin care was the right industry for you?
I had the privilege of growing up in the skin care industry. My mother formulated and developed our brand and named the company after me, her only daughter. It only made sense that I follow in her footsteps.
What do you see as an upcoming trend in the industry?
Although Ginamarie has been providing holistic skin care products for 40 years, I see the niche and the desire of professionals to want to offer their clientele holistic, healthy skin care and clean cosmetics.
What is your biggest hope for the industry going forward?
I personally would love to see the industry focus more on the health of skin rather than just its beauty. I realize beauty is the driving force for many of our product choices, but when we truly understand and treat skin from a holistic perspective, the results are amazing and, in turn, give the skin the natural beauty that we are striving for.
Why do you think people are loyal to certain brands?
I think loyalty to brands comes from trust – trust in what the brand offers and trust that the brand will live up to what it claims.
What advice do you have for someone planning to start a career in this field?
The advice I would offer to someone planning a career in the skin care industry is to stay true to your own philosophy and to what you hope to achieve. There are so many products and so many sales people that it becomes very easy for the consumer and the professional to become confused. A product either works or it does not – stick to what you believe and do not be swayed by trends.
How did you come up with the name of your business?
Our product line was named after me, by my mother, the founder of Ginamarie Products.
What causes or charitable organizations do you or your company support?
I believe there is a real need for the younger generation to understand and feel what it means to be beautiful. On our website we offer a beauty blog called GM Girls. This innovative platform, utilizing social media, is designed for young women. GM Girls inspires others through monthly articles posted. These blog posts contain beauty tips and tricks and are posted on our interns’ personal social media accounts in order to reach their peers. I started this internship program because I truly believe there is a missing link for young girls and women. Today, there are many mixed messages about what it means to be beautiful. Our GM Girls are the role models of what true beauty stands for and understand that beauty is more encompassing than the media portrays.
Which honor or achievement are you most proud of? Have you won any awards?
I am most proud of being in business for 40 years. I have seen the changes in the industry – and the trends – and Ginamarie has withstood the test of time. Most recently, we are proud that our Facial Toning Treatment just won an award in DERMASCOPE’s 2018 Aestheticians’ Choice Awards.
How do you approach the unknown?
I approach the unknown by trusting in God, knowing who I am, and understanding that when opportunities are presented to me, both the positive and the challenging moments in my life become moments of gratitude and growth.
What’s the best way to keep your eye on future results?
The best way to keep your eye on future results is to know where you are and where you want to go. Self-awareness and education are two key factors in achieving success.
How do you keep your feelings from clouding your decision-making?
Once again, I believe self-awareness is the key. When we know who we are and what we stand for, decision-making becomes easier. Feelings can come and go, but when we base our decisions on facts, not feelings, we are almost always guaranteed a positive end result.
What dreams and goals inspired you to succeed?
My dream to expand and grow the business and my desire to inspire true beauty has been at the forefront of my success. I believe in what I do and I love what I do. It never feels like work.
How do you give credit where credit is due?
I have been fortunate throughout my career to have an incredibly supportive family and a network of people who truly want me to succeed. They have been there by my side every step of the way. I feel incredibly blessed and know, without a doubt, I would not be where I am today if it were not for the many wonderful people in my life.
What is your number one priority?
My number one priority is my husband and four children and, then, my business.
When is breaking the rules okay?
Since I am a complete rule follower, I would probably say never!
What values are you committed to?
The values I am most committed to are integrity and character. The truth never changes. I believe that if you live your life in the truth and do your best to be honest and sincere, good things will come your way. This path may not always be the easiest but, when all is said and done, I can sleep well.
What do you do to live a balanced life?
In today’s world, living a balanced life does not come so easy. However, I can answer this question by saying my faith and family keep me balanced and remind me often of what is most important in life
Who has influenced you the most?
Without a doubt, my mother has been the biggest influencer and mentor in my life.
How do you spend most of your time?
With the expansion of our new facility, much of my time has been spent at our new skin center. However, I have been blessed to have my husband and children by my side. So, I can honestly say I have the best of both worlds – family and career.
What is your daily skin care ritual?
My daily skin care regimen is simple and effective. In the evening, I cleanse with Liquid Loofah Cleanser, which is pH-balanced and water-based. In the morning, I rinse with water. Both day and night I use Moisture Support - Herbal Hydrating Mist, a water-based, herbal blend to calm and moisturize, and Herbal E Oil, a highly refined oil to support the skin’s natural moisture system. I apply Nourish - Rejuvenation Crème, a water-based cream, in the mornings to increase vascular activity. In the evening, Nutrient Serum, infused with vitamins, minerals, and antioxidants, is used to increase vascular activity.