In 2007, Make My Day Beautiful!®’s founder and CEO, Linda Litzinger Beck, and husband, Greg Beck, first became affiliates of The Barbara Sinatra Center For Abused Children, in Rancho Mirage, California. They experienced the Frank Sinatra Celebrity Invitational Golf Tournament weekend and visited The Center, which benefits from money raised at the annual (now 32 year old) event. Touring
The Center, they learned about the remarkable programs, counseling, and services provided for children and families in need. Learning that the skin care, makeup, and grooming products needed as part of the center’s Girls’ Self-Esteem Class were acquired “catch-as-catch-can,” Beck committed to design and gift custom, complete, age-appropriate kits of full-size products to accommodate the self-care teaching and post-classroom needs of each girl in the program.
Spring 2018 marks 10 consecutive years of fulfilling this commitment. In addition, the company became a supporting sponsor of multiple Sinatra Invitational Fashion Show/Luncheons and anniversary events, providing hundreds of personal gifts for each, as well as deluxe door prizes and silent auction gift boxes for Mrs. Sinatra’s guests. Though all involved are greatly saddened and missing the beautiful Barbara Sinatra, since her passing in 2017, her legacy lives on, perpetually, through the existence of The Center. Make My Day Beautiful!® is committed to supporting The Center in all ways possible.