The Polished Pro: Why Presentation Is Everything in Aesthetics

Your professional presence is one of the most powerful tools in your business and it’s something completely within your control. How you present yourself to current, new, and potential clients shapes their perception of your expertise and professionalism. Likewise, how your colleagues and industry peers see you can influence opportunities and credibility in your field. It all matters! Your image is more than appearance; it’s how you communicate, interact, and create a consistent, trusted brand experience. Implementing standard operating procedures (SOPs) around professionalism ensures that your business reflects the high standards you set and that your reputation is rock-solid.

TRUST BEGINS HERE

Clients are more likely to trust and return to a business that presents as polished and professional. This consistent professionalism differentiates you from competitors and fosters respect from colleagues, team members, and industry professionals.

Action Items

Establish professional presence standard operating procedures that include behavior expectations, attire, and client interactions.

Educate team members on how their professional presence impacts business success.

Regularly review and update your standard operating procedures to align with evolving industry standards.

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With over two decades of experience in the professional skin care industry, Kelly Wolcott is a respected entrepreneur, lifelong learner, educator, and mentor. She currently serves as the director of judges for The Skin Games, helping to shape and maintain high standards in the beauty industry. As the founder of three highly successful skin care businesses and the creator of How-To: Esthetician Training, an online education platform, Wolcott’s achievements are driven by her relentless pursuit of knowledge and commitment to excellence. Her mission is to inspire and empower beauty professionals through continuous education and innovation. In her free time, she enjoys reading, outdoor adventures, and exploring new travel destinations.