5 min read
You’re running late to work and, on the way to the spa, you realize that you haven’t created this month’s newsletter. Now, in the stress and chaos of getting to work, you have to come up with something on the fly. Rather than doing something creative and fun, you decide to offer clients 10 percent ... Read More
- Published in Let's Talk Shop
5 min read
You have surpassed your goal of completing aesthetics school and now hold the coveted “Golden Ticket,” also known as your state license. As you ponder your options, you decide that the classic day spa is where you want to land as a newly minted aesthetics professional. Our focus will be on facilities that offer only ... Read More
- Published in Beginner's Guide
7 min read
No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working in a resort setting or on a cruise ship, those with stationary practices in a local community are highly dependent on attracting and retaining a client following. Repeat customers provide professionals with years of reliable income and word-of-mouth referrals, a skin care professional’s most valuable marketing resource. In my own aesthetics practice, my longest-term client has been scheduling with me for over 35 years, while many others are now passing the 30-year mark. These customers have filled hundreds of appointment hours, purchased bags full of treatment products, and referred a long list of new patrons. And, while it’s clear that these loyal people have been pleased with the service they’ve received over decades, it was the beginning of these relationships, the first day we met and consulted, that established the rapport influencing all subsequent visits. Read More
- Published in Spa Boss
5 min read
Well, it’s official. You’ve spent your entire day at the state board, you’ve taken and passed the written and practical exams, and, now, you’re licensed. You’ve got your esthie bestie on speed dial and your mom has been blowing up your cell phone – and, during the drive home, reality sets in: now what? With ... Read More
- Published in Beginner's Guide
5 min read
We’ve all done it. You are determined to leave the store, then, without warning, you pivot a sharp right turn into your favorite makeup counter to admire the products on display. You stop instantly in your tracks to see what is shiny and new, sample a few testers, and, then, follow it up with an ... Read More
- Published in Beauty Blueprint
4 min read
Peptides have become one of the most valuable tools used for skin revision, cancer treatment, immune therapy, antimicrobial for wound healing, and for overall improved health. There are increasingly new advances and research in peptides and their effect on the health of the skin. With the numerous claims of skin rejuvenation and youthfulness, it is ... Read More
- Published in Pep Talk
4 min read
Aging is inevitable. It will happen to everyone and no matter how hard they try to fight it. But, there is good news; there are ways to slow down the process. In order to slow down that process, skin care professionals must understand what the aging process is and how it affects the skin. Let’s ... Read More
- Published in The Aesthetics of Aging
5 min read
Whether you are a newly licensed aesthetician or have been in practice for some time, you may be one of the many skin care professionals whose dream is to run an independent business. Think of the benefits that would follow: no boss, a flexible schedule, full creative freedom, and earning more money than as an ... Read More
- Published in Spa Boss
4 min read
Visualizing success can easily be viewed with skepticism. However, keep in mind that for generations, it has been a common practice among athletes, entertainers, and entrepreneurs. Many have been using visualization as a way to reach their goals. As a successful skin care entrepreneur, these same principles are no different. To tackle round one towards ... Read More
- Published in Bare-Knuckle Esthi
5 min read
The stratum corneum is the skin’s barrier and is the top layer of the epidermis. In the epidermis, keratinocyte stem cells reside in the basal layer, which is the lowest layer of the stratified epithelia. These cells divide further and differentiate as they move upwards in the epidermis towards the stratum corneum. Found within the stratum corneum are ... Read More
- Published in Intro to Chemical Peels
