Have you been to one of those newly remodeled Targets lately? Gone are the days of the aisle after aisle of products. Target’s got different types of tables with inviting displays. There are adorable little nesting tables with products in miniature setups so customers can just play. When you have clients in your business, it ... Read More

After a decade of running a chain of medical spas, I learned that the treatment menu is the heart of the spa business. It encompasses everything you believe in about your business. It shows what you stand for, what your values are, and what you trust.   Treatment menus tell a story – they tell ... Read More

In this issue of Let’s Talk Shop, I want to talk about the importance of creating seasonal specials. And, I have just one bit of advice on this topic: think outside the box! Get creative! Do not limit yourself to offering a random discount on an in-room treatment. If it is fall, try and think ... Read More

You’re running late to work and, on the way to the spa, you realize that you haven’t created this month’s newsletter. Now, in the stress and chaos of getting to work, you have to come up with something on the fly. Rather than doing something creative and fun, you decide to offer clients 10 percent ... Read More

“If you fail to plan, you plan to fail” is a well- known quote that applies to almost any situation in life, but it is especially true in business. If you’re going to succeed in business, you’ll need money – a lot at first (startup capital) and, then, you’ll need a steady stream of money flowing in on a regular basis (cash flow). To make both a reality, you’ll need a solid plan that includes knowing your numbers, keeping your sales goals at the forefront at all times, forecasting, and planning business activities. Many aestheticians assume that as they go about the day to day activities of running a business that their goal is to provide amazing treatments and keep customers happy. Sure, in an industry full of love, compassion, and a desire to give amazing treatments to help men and women be happier by improving their skin, these things are important. However, the reality is it’s not the goal. The goal is to earn revenue, minimize expenses, and declare a profit. Providing treatments and keeping customers happy are just the means for achieving that goal. Read More