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Posts by Barry Eichner and Jenni Nagle

5 Tips to Make Your Retail Area Fun and Interactive

Written by Barry Eichner and Jenni Nagle 5 Tips to Make Your Retail Area Fun and Interactive
Have you been to one of those newly remodeled Targets lately? Gone are the days of the aisle after aisle of products. Target’s got different types of tables with inviting... Read More →
Published in Let's Talk Shop

Profit is Not Profanity

Written by Barry Eichner and Jenni Nagle Profit is Not Profanity
After a decade of running a chain of medical spas, I learned that the treatment menu is the heart of the spa business. It encompasses everything you believe in about... Read More →
Published in Let's Talk Shop

It’s All in the Presentation: Creating Engaging Messages to Promote Seasonal Specials

Written by Barry Eichner and Jenni Nagle It’s All in the Presentation: Creating Engaging Messages to Promote Seasonal Specials
In this issue of Let’s Talk Shop, I want to talk about the importance of creating seasonal specials. And, I have just one bit of advice on this topic: think... Read More →
Published in Let's Talk Shop

5 Tips for a Savvy Marketing Calendar

Written by Barry Eichner and Jenni Nagle 5 Tips for a Savvy Marketing Calendar
You’re running late to work and, on the way to the spa, you realize that you haven’t created this month’s newsletter. Now, in the stress and chaos of getting to... Read More →
Published in Let's Talk Shop

Sunny with a Chance of Revenue: How Planning and Forecasting Can Help Your Business

Written by Barry Eichner and Jenni Nagle Sunny with a Chance of Revenue: How Planning and Forecasting Can Help Your Business
“If you fail to plan, you plan to fail” is a well- known quote that applies to almost any situation in life, but it is especially true in business. If... Read More →
Published in Let's Talk Shop
Digital Magazine

May 2026

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