Posts by Denise Gaston
Did I Really Learn Everything in Beauty College?
This is a question that aesthetics students raise consistently and, yes, it is a valid one. The field of aesthetics is so wide and vast that to say educators can... Read More →
Published in BusinessRetailing 101: 8 Tips for Effective Selling
Most aestheticians do not consider themselves “salespeople” – people who are pushy and aggressive to get clients to buy. The fact is, no one wants to be sold, so what’s... Read More →
Published in BusinessBranch Out: 9 Local and Online Ways to Get the Word Out About Your Spa
One of the biggest challenges a new aesthetician will have is how to market themselves as a new skin care professional. While in school, most of the marketing and advertising... Read More →
Published in BusinessThe Balancing Act: How to Manage Life and Your Career
As skin care professionals, we often forget to remind ourselves that we matter, too. Day in and day out, we are pouring our time, talent, and expertise into others, often... Read More →
Published in WellnessThe ABCs of Equipment Selection: How to Choose Modalities and What to Use
One of the many topics that seem to come up with every aesthetician is equipment. It seems like having the latest and greatest gadgets and machinery rule the day. How... Read More →
Published in BusinessA Sea of Skin Care: Tips for Selecting the Right Brand
What is my philosophy of skin care? Is it corrective, clinical, spa, holistic, alternative, or a combination of one or more? Do I plan on specializing? For example, becoming... Read More →
Published in BusinessThe Industry Needs You: Being Informed and Getting Involved with State Legislation
As a licensed skin care professional, you made a commitment to uphold your state license, practicing only within your scope as mandated by your state. But, have you taken the... Read More →
Published in Beginner's GuideUnderstanding Post-Graduate Aesthetic Education
Have you ever taken a moment to digest all that you learned in aesthetic school – the myriad of chapters, the review questions, the workbook, and all the extra credit... Read More →
Published in Beginner's GuideGet the Job: Questions to Ask Yourself When Preparing for an Interview
You have surpassed your goal of completing aesthetics school and now hold the coveted “Golden Ticket,” also known as your state license. As you ponder your options, you decide that... Read More →
Published in Beginner's GuideSo, You’ve Graduated from Aesthetics School…Now What?
Well, it’s official. You’ve spent your entire day at the state board, you’ve taken and passed the written and practical exams, and, now, you’re licensed. You’ve got your esthie bestie... Read More →
Published in Beginner's Guide
