Posts by Douglas Preston
Webinar: The Acne Advantage: Building a Thriving Practice
Acne treatment remains one of the most in-demand services in aesthetics, offering both career growth and client satisfaction. This webinar explores the business potential of specializing in acne care, covering... Read More →
Published in Uncategorized, WebinarsExpand or Stay Solo: Important Considerations Before Making a Decision
Congratulations! Your skin care practice is a success and you’re too busy to take on more clients. Great work! And, because you’re an ambitious businessperson, you’re stressed over all those... Read More →
Published in BusinessDouglas Preston: President of the Inspired Esthetician
As a career-long aesthetician, spa owner, and business coach, Preston has strived to separate fact from fiction, in both skin care treatment approaches and the various influences on new and... Read More →
Published in Main StageClientele Growth: Building at a Healthy Rate
Few things are more important to the solo aesthetician than seeing steady clientele growth. That gradual collecting of paying clients is the key measure of a business’ survival and the... Read More →
Published in BusinessMy Book Is Full! Now What? Smart Business Moves for the In-Demand Professional
Remember when your greatest wish as a new aesthetician was to have a full appointment book? I certainly do! It seemed like an almost impossible fantasy in those early years... Read More →
Published in BusinessSizing Up the Competition: What Matters and What Doesn’t
You’re planning a prosperous future as a career aesthetician. To succeed with clients, you know that service quality and prices matter. But, potential clients have numerous spa choices in your... Read More →
Published in BusinessMarketing on the Cheap: 3 Low or No-Cost Techniques That Produce Clients
One of the first questions new aestheticians ask as they set out to attract and build a client following is, “What’s the best way to market my business?” Marketing –... Read More →
Published in BusinessReschedule with Confidence: 3 Methods for Increasing a Client’s Appointment Frequency
What’s more important than attracting a new aesthetics client? Keeping that client. And, what’s even better than rescheduling clients? Rescheduling them to come back more often. The more frequently clients... Read More →
Published in Client CareThe New Client Consultation: Key Questions That Will Win Customers Every Time
No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working... Read More →
Published in Spa BossGoing Solo: Assessing if You Have What it Takes
Whether you are a newly licensed aesthetician or have been in practice for some time, you may be one of the many skin care professionals whose dream is to run... Read More →
Published in Spa Boss
