If asked, most aestheticians will say that retail product sales is not one of their strongest skills. That makes sense, as skin care professionals are generally more attracted to the work of service, with its caring and helping qualities, than selling things. But, passing up product promotions not only limits one’s income, it also leaves ... Read More

As a career coach to scores of aestheticians over the years, a commonly asked question involves service pricing – what to charge for the various treatments one plans to offer customers. Many considerations come to mind: What are people in my area willing to pay? As a new aesthetician, should I start off charging less, ... Read More

One of the more exciting, yet challenging, tasks of any solo aesthetician is in deciding which services to include on the spa menu. This is an opportunity to be creative, selecting services you especially enjoy performing and those you are most competent in. For the solo aesthetician who once worked for an employer, the right ... Read More

No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working in a resort setting or on a cruise ship, those with stationary practices in a local community are highly dependent on attracting and retaining a client following. Repeat customers provide professionals with years of reliable income and word-of-mouth referrals, a skin care professional’s most valuable marketing resource. In my own aesthetics practice, my longest-term client has been scheduling with me for over 35 years, while many others are now passing the 30-year mark. These customers have filled hundreds of appointment hours, purchased bags full of treatment products, and referred a long list of new patrons. And, while it’s clear that these loyal people have been pleased with the service they’ve received over decades, it was the beginning of these relationships, the first day we met and consulted, that established the rapport influencing all subsequent visits. Read More

Whether you are a newly licensed aesthetician or have been in practice for some time, you may be one of the many skin care professionals whose dream is to run an independent business. Think of the benefits that would follow: no boss, a flexible schedule, full creative freedom, and earning more money than as an ... Read More