3 min read
Stepping out to do something different is often scary, especially in business. Understandably, fear sets in. Fear can stop us from doing great things and it can be the number one cause of self-sabotage. For example, fear of failure or loss of money often holds people back from stepping out and starting a new business ... Read More
- Published in Bare-Knuckle Esthi
5 min read
Whether your business currently offers makeup applications or if it’s new to your service menu, there are plenty of ways you can enhance marketing these services to clients. By utilizing these simple-to-implement suggestions, you can significantly increase spa traffic and, ultimately, increase revenue. Here are some ways you can drive more business in the spa ... Read More
- Published in Beauty Blueprint
4 min read
Premature aging – you can spot it a mile away. Do you have clients who complain that people think they are older than they really are and their skin is aging faster than they want it to? If you answered yes, then educating your clients on these three things can help them save their faces: ... Read More
- Published in The Aesthetics of Aging
6 min read
After a decade of running a chain of medical spas, I learned that the treatment menu is the heart of the spa business. It encompasses everything you believe in about your business. It shows what you stand for, what your values are, and what you trust. Treatment menus tell a story – they tell ... Read More
- Published in Let's Talk Shop
6 min read
As a career coach to scores of aestheticians over the years, a commonly asked question involves service pricing – what to charge for the various treatments one plans to offer customers. Many considerations come to mind: What are people in my area willing to pay? As a new aesthetician, should I start off charging less, ... Read More
- Published in Spa Boss
5 min read
As a licensed skin care professional, you made a commitment to uphold your state license, practicing only within your scope as mandated by your state. But, have you taken the time to actually think about what goes into your state’s rules and regulations? What is going on exactly at your state’s capitol? For many, the ... Read More
- Published in Beginner's Guide
5 min read
Prior to chemical peel application, there are important risk factors to consider. Understanding these risk factors will help to reduce side effects and will help to achieve optimal clinical outcomes. Risk factors are especially crucial to consider with layered peel application and caution should be taken with certain ethnic groups. When treating ethnic skin, it ... Read More
- Published in Intro to Chemical Peels
3 min read
Living a great life can sometimes seem like a constant fight. No matter what issues you’re facing, there’s an underlying truth that applies to all of us: we have to learn how to fight wholeheartedly for what we want. Yes, wholeheartedly. Things will not just happen on their own. You need a plan, determination, and ... Read More
- Published in Bare-Knuckle Esthi
5 min read
Business is built on relationships, plain and simple. Relationships directly affect a business’ bottom line, market access, and scalability. Establishing centers of influence and knowing how to harness them will help expand a business exponentially. Without them, a professional is likely to experience an abundance of missed opportunities. The expression “it’s not what you know, ... Read More
- Published in Beauty Blueprint
4 min read
To understand how inhibitor peptides are able to alter pigmentation, it is imperative to understand how melanin is produced within the skin, what causes the overproduction of melanin (hyperpigmentation), and how peptides can play a key role in the regulation of melanin production. HOW THE SKIN PRODUCES MELANINMelanogenisis begins when tyrosine, an amino acid, is ... Read More
- Published in Pep Talk
