4 min read
What is brand confidence? Brand confidence is the perception that a brand has connection to and is perceived to be trustworthy by its target audience or niche market. Many realize the value that a strong brand can bring to their business, but may still be finding that their own branding efforts have been largely unsatisfying. ... Read More
- Published in Bare-Knuckle Esthi
5 min read
The process of skin aging as the years go by and an individual gets older is known as intrinsic aging, which is determined by internal physiological factors and genes. This chronological aging is not preventable. However, extrinsic aging is caused by external sources, such as climate, pollution, diet, and stress. These factors are largely controllable. ... Read More
- Published in The Aesthetics of Aging
3 min read
When treating skin of color with chemical exfoliation, it is necessary to consider racial background and ethnicity, as well. Ethnicities such as African, Asian, Eastern Indian, Hispanic, Middle Eastern, and Native American are prone to increased melanocyte activity during the inflammatory process. When determining risk factors to chemical peels, charts such as the Fitzpatrick Skin ... Read More
- Published in Intro to Chemical Peels
4 min read
Have you been to one of those newly remodeled Targets lately? Gone are the days of the aisle after aisle of products. Target’s got different types of tables with inviting displays. There are adorable little nesting tables with products in miniature setups so customers can just play. When you have clients in your business, it ... Read More
- Published in Let's Talk Shop
6 min read
If asked, most aestheticians will say that retail product sales is not one of their strongest skills. That makes sense, as skin care professionals are generally more attracted to the work of service, with its caring and helping qualities, than selling things. But, passing up product promotions not only limits one’s income, it also leaves ... Read More
- Published in Spa Boss
5 min read
Are you super excited to learn the hottest trends in the industry, just itching to try it all? You are in good company, believe me. It can seem overwhelming to try and keep up with all that is new, exciting, hot off the press, and trending. The key is to become informed. Start by reading ... Read More
- Published in Beginner's Guide
5 min read
When hiring your team, it’s easy to think that the sparkling personality you hired is the same person that’s going to show up for work day in and day out. But, as any manager can tell you, that isn’t always the case. Roadblocks show up along the way, as do bad days and bad attitudes. ... Read More
- Published in Top Notch Spa
4 min read
At what point would you consider yourself a subject matter expert? What does being an expert really mean? One humbling point to always remind yourself is that you will never know everything about any given topic; there is always room to grow and evolve. As Dr. Seuss said, “The more that you read, the more ... Read More
- Published in Beauty Blueprint
5 min read
Building trust and loyalty with your clientele is a sure way to make your business a success. There are a few small things that you can do during the service that will not only make the wax more comfortable and allow you to achieve the best results, but it will set you apart from the ... Read More
- Published in Waxing Essentials
3 min read
Peptides have become one of the most valuable tools used in skin revision, cancer treatment, immune therapy, and health improvement. As skin rejuvenation and youthfulness has become an increasing and growing request, it is imperative for the professional to understand how peptides are able to provide the missing tool to achieve healthy results. SIGNALING PEPTIDESThrough ... Read More
- Published in Pep Talk
