2 min read
In “A Tale of Two Cities,” Charles Dickens famously wrote, “It was the best of times, it was the worst of times,” and for the global medical spa industry, this couldn’t be a truer statement. People across the globe are tightening their purse strings and closely watching where their money goes. Yet, the global medical spa ... Read More
- Published in Business
2 min read
The aesthetics industry was hit hard by the COVID-19 pandemic. It took a sharp and unexpected turn that most were not prepared for, leaving service providers with no choice but to deal with the fallout. Lockdowns, phased reopening, and regulations on social distancing caused businesses to come to a screeching halt. In turn, we were ... Read More
- Published in Business
1 min read
Being a beauty business owner means a continuous cycle of attracting new clients. However, there could be some mistakes preventing them from bursting at the seams with new clients. Let’s explore six mistakes spa business owners make when attracting new clients. THE SERIOUS SIX No one knows the brand. Brand awareness is when potential and ... Read More
- Published in Business
5 min read
PARK CITY, UT, October 23, 2023 — Sentient, the premier, full-service aesthetic device provider and the exclusive U.S. provider of Tixel by Sentient and Sentient Sculpt®, announces the appointment of two dynamic leaders to its executive leadership team. Brian Kirk joins as Chief Marketing Officer (CMO) and Jennifer Redmond joins as Chief Revenue Officer (CRO). ... Read More
- Published in Marketing
1 min read
“Welcome to our day spa Mr. and Mrs. Jones. We have you both down for our signature couple’s massage followed by our signature facial today. It looks like you filled out the paperwork and signed the waiver online. Thank you for taking time to get those completed upon your arrival. Please follow me to your ... Read More
- Published in Spa Improvement
4 min read
Skin care professionals routinely offer and discuss sun protection with our clients; however, formulators are restricted in their ingredient choices, and many believe we could deliver safe yet more effective options. Sunscreens are regulated in the United States by the Food and Drug Administration (FDA) as over-the-counter (OTC) drugs. As such, they must demonstrate safety ... Read More
- Published in Business
2 min read
Most skin care professionals attempt to make acne skin transformation daily. They think up strict, skin-clearing regimen comprised of a combination of treatments, at-home products, and lifestyle changes, but the reality is clients do not always listen, which can lead to frustration among all involved. There are the clients who follow everything their treatment provider ... Read More
- Published in Business
2 min read
Continuing education is essential in any industry, and aesthetics is no exception. Many aestheticians leave school feeling lost, inadequately trained, and ill-prepared to face the busy treatment room. Practice and repetition go a long way in improving skills and perfecting treatments, but for new professionals hoping to go the distance and provide outstanding treatments and ... Read More
- Published in Continued Education
4 min read
Every working skin care and spa professional knows the importance of keeping current in treatment technique and business skill to stay competitive. It seems that every week there is a new skin care device and product line asking for attention, each promising a more advanced way of producing client-pleasing results. Who wants to risk falling ... Read More
- Published in Business
1 min read
Education is an important factor for the longevity of a skin care professional’s career and ensures not only safety compliance but also ethical standards and the understanding of current industry trends. Skin care professionals must remain humble, with a true willingness to learn and absorb more information at all times as the industry is constantly ... Read More
- Published in Financial
