5 min read
PARK CITY, UT, October 23, 2023 — Sentient, the premier, full-service aesthetic device provider and the exclusive U.S. provider of Tixel by Sentient and Sentient Sculpt®, announces the appointment of two dynamic leaders to its executive leadership team. Brian Kirk joins as Chief Marketing Officer (CMO) and Jennifer Redmond joins as Chief Revenue Officer (CRO). ... Read More
- Published in Marketing
10 min read
Custom skin care is a trend that has gained momentum rapidly over the past decade. Often, skin care is formulated, marketed, and delivered according to basic skin types – oily, dry, sensitive, mature, combination, and so forth. While certain skin symptoms, like dryness or uneven tone and texture, might have similar general causes, how and why those symptoms manifest may vastly differ from person-to-person based on bioindividual factors, such as diet, lifestyle, ethnicity, medical history, stress levels, exposure to toxicity, and so forth. Read More
- Published in Marketing
8 min read
Running a service business without an effective retention marketing plan is like filling a bucket that has holes in the bottom. A company with a low retention rate will spend too much time and money working on acquisition to make up for lost business. In fact, it costs six times more to acquire new customers than it does to retain existing customers.1 Furthermore, returning clients tend to spend 67 percent more than new customers!2 Read More
- Published in Marketing
9 min read
I ncreasing revenue is important for skin care professionals and their business. Sales are not always skin care professionals’ strongest suit, but incorporating smart marketing strategies can help them and their staff increase revenue by attracting new clients, retaining existing clients, and upselling. Read More
- Published in Marketing
13 min read
One of the first things I tell attendees at any of my presentations about digital marketing is that it is very similar to dating! Many attendees laugh, a few agree, and some roll their eyes. How can I possibly relate digital media to the complex world of dating? My famous opening line is, “If you’re the kind of person who would take an engagement ring to speed dating, you’ll fail at digital marketing.” Read More
- Published in Marketing
7 min read
Partnerships, cross-promoting, marketing, and referrals – those words are commonly thrown around in articles and books that focus on building a business, but it is never explained exactly how to do it or who to collaborate with. There are many different types of businesses that skin care professionals can pair with to boost their business. Here are some fresh, new ways to cross-promote with some typical, and some not-so-typical, local businesses. Read More
- Published in Marketing
10 min read
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII First and foremost, with this article, we want to make one thing clear: this article is not about bashing the abilities or capabilities of one gender over the other when it comes to the cosmetic and aesthetic industry. We know that both genders provide stellar services to clients and are proud of that fact. However, for the focus of this article, we want to assist spas, medical spas, and aesthetic and cosmetic practices on overcoming any discomfort that female clients may have with a male professional. Read More
- Published in Marketing
8 min read
Almost everyone has experienced bad service: when they walk into a business, there appears to be no purpose to the chaos. It takes 10 minutes before anyone pays attention or acknowledges them and once the staff does acknowledge them, they are busy apologizing and explaining what should have happened when the guest arrived. This explanation, however, does not accomplish anything – the guest has already decided they will never be back again. This experience is one the guest can never get back. They tell themselves they will spend their money somewhere else. They cannot wait to tell someone about their bad experience. Sound familiar? Read More
- Published in Marketing
9 min read
Running a successful spa can be incredibly rewarding and profitable, but skin care professionals will need to be prepared to work hard. Professionals will also need to have basic business skills, be quick on their feet, and able to solve curve balls that are thrown at them. Most importantly, keep things as simple as possible and specific to areas of knowledge: there is no need to overcomplicate things. Try to keep tabs on industry trends and technology and be on the lookout for new opportunities to increase retail sales. To be successful, it is important to be passionate! Read More
- Published in Marketing
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