Most spa owners or managers wish for more time in their day; from checking-in clients and inventory checks to client follow-ups and marketing efforts, there is more than enough work to keep them busy from morning until night. Fortunately, technology for the aesthetics industry continues to evolve and, today, there are a host of smart technologies designed specifically for the spa. Spa owners should take advantage of the numerous ways technology can help them automate many of the mundane, yet necessary, tasks that consume their time and add much-needed hours back into their day. Read More

The client intake form is one of the most important documents clients will fill out while at the spa. Creating the ideal intake form that is tailored to the spa's unique treatments and products takes some thought. The key is not only in the client contact information, which is incredibly important, but also in customizing the form to gather the critical information that relates to what services the spa offers. For example, a massage intake form may look a little different than a facial intake form and an intake form for a cosmetic injection may look different from a cosmetic laser intake form. For businesses like a medical spa, all of the treatments above would have specific questions related to each specific treatment on one intake form. Read More

Great customer service is the cornerstone of any business – keeping clients happy with their services and overall brand will keep them coming back. Customer service now goes well beyond talking to the front desk staff, calling the customer care line, or even sending an e-mail. Customer service lives on social media, which makes it a very visible part of the business' brand. Read More

Social media is one of the most confusing subjects that any spa owner or manager deals with on a regular basis. For many spa owners, the general topic of marketing is overwhelming and digital marketing can be even more confusing. Most spa owners simply do not know what they need to do to maximize their web presence. Read More

Have you ever had the experience of walking into a spa and feeling uneasy? You could have been thinking, "Why am I feeling uncomfortable? What's going on here?" Even if a spa looks great visually, what people experience goes beyond what is seen physically. For example, the spa may or may not be aligned to the cardinal directions, have windows in the east or north, or have the reception desk in the correct place energetically for the best effect. Moreover, there could be geopathic stress creating uneasiness in the environment. Through the ancient science of stress-free living, vastu shastra, spas can learn the science of building and designing in harmony with nature. Read More

In the spa, retail product sales typically contribute between three and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology the spa offers, ignoring retail space erodes the bottom line. If the spa is making less than 10 percent of its gross sales from the retail area, the professional is neglecting both the retail space and their profit potential. With training, they can realize a return of 30 to 40 percent. Read More

Welcome to 2017! Are you one of the 53 percent of small businesses that make New Year's resolutions? More than half of business owners say they are more likely to keep business resolutions than personal resolutions. Today's technology makes it easier for spa owners to manage and grow their business without taking time away from the work they love. However, with so many options to choose from, getting started may seem overwhelming. Consider starting with three major functions of the business and finding the tools that can help to take them to the next level in order to make it easy to keep this year's resolutions. Read More

Owning and operating a day spa is an enormously satisfying career for many men and women. The opportunity to improve the well-being of so many people can be enormously gratifying. Creating a space of serenity and rejuvenation is often a labor of love. However, spa owners and managers are entitled to make a decent living and earn a profit in the process. Read More

Missed opportunities happen even to the best spas. They happen every day and skin care professionals often do not realize how many there are until the missed revenue is more than evident. By minimizing missed opportunities, spa owners can maximize client reach. The process may not feel or be easy at times, but it can be made achievable.   Read More

 For most people, sales is often perceived as being sold something at all costs, whether it is needed or not. As such, most skin care professionals find selling to be one of the biggest challenges in their business. They become more focused on treatments and less on retail sales.   Read More