4 min read
The spa industry has long had the ability to make a positive impact on the planet. There is no better time than now to ‘go green’ in the spa, given the undeniable benefits to consumer health and the environment. Creating a business practice that fosters social responsibility is just as easy as doing the opposite; it simply comes down to choices. Spa professionals are in a unique position to contribute positively to global sustainability through their purchasing choices and daily routines. Read More
- Published in Marketing
5 min read
Dramatically boost spa revenue with a simple shift in mindset.A simple shift in focus and mindset will make all the difference in a spa’s revenue potential. According to retailing experts, Tracie Wertz and Bill Barczy, an immediate increase in incremental profit can be achieved by promoting wellness through retail. Read More
- Published in Marketing
11 min read
When it comes to increasing retail sales in the spa, it is vital for skin care professionals to create a positive customer experience. Creating a delightful experience for the client begins with the manufacturer or distributor, as they are key to increasing retail sales. The distributor must provide topical and educational content in an attractive format and the spa must deliver that content in a format that entertains and educates the consumer. Read More
- Published in Marketing
12 min read
From using homecare products to a variety of professional treatments, people spend a lot of money to be hair free. Take commercials, for instance, which range from shaving to waxing to homecare lasers. There are even comedic hair removal takes on social media. The message is crystal clear, hair removal is big business! How do professionals tap into this widespread need? Read More
- Published in Marketing
9 min read
How do you make a connection with your clients that goes beyond skin deep? How can they benefit from your talent and guidance beyond the four walls of your treatment room? Most importantly, how do you harness technology rather than letting technology harness you? Read More
- Published in Marketing
7 min read
When it comes to skin care needs and solutions to skin issues, the professional needs to find out what a client actually "wants versus needs." In our industry, the focus will be a skin care product or treatment that is needed to solve a problem that fulfills a want, such as glowing skin. But first, the difference between a want and a need should be understood. Read More
- Published in Marketing
11 min read
Businesses are as individual as people. Each business location and owner has its own idiosyncrasies and methods - one spa's success can be another spa's failure. While there may not be a true top technique for spa marketing, common themes do come into play: research, relationship building, and taking advantage of free online tools. Read More
- Published in Marketing
9 min read
When choosing which social media platform to utilize for your business, the goal is to pick the one that has the audience that best fits your company. After all, it takes a lot of time and resources to manage social media across all platforms. So it is wise to choose what best works for your business’ needs. Read More
- Published in Marketing
14 min read
Do you struggle with finding ideas to post on social media? When you do post a status update, do you find it difficult to get viewers to engage? Do you scramble when trying to find visuals and instead post content in a hurry? Consistency seems to be a common thread within the spa industry on social media, but do not lose heart. It is key to building your spa’s brand. Read More
- Published in Marketing
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