21 min read
To help you acquire the most out of this edutorial, analyze the following points of reference, which will be found through the length of the series, while reading along to assist you in answering the final questions. Read More
- Published in Client Care
12 min read
Learning how to write winning grant proposals is an invaluable asset for massage therapists seeking funds to further education, research, and business opportunities. The world of grants opens unlimited opportunities for massage therapists, body workers, and skin care professionals. Billions of dollars worth of grants are given out each year. The federal government, state and local governments, nonprofit organizations, community foundations, corporations, private foundations, family trusts, and individual donors award them. Grants are awarded to organizations and individuals. Grant seeking is not a special talent that one has to be born with. It is an art that can be cultivated over a period of time. Read More
- Published in Business
8 min read
Our concepts of beauty are deeply shaped by history and culture. The ancient Greeks and Romans still affect our Western standard of beauty by their portrayals of gods, goddesses, emperors and nymphs, in eternally smooth, firm substances: marble and bronze. We aspire to this perfection today, and keeping facial and body hair to a minimum is in line with the aristocratic ideal of beauty passed down to us from classical times. Depilation technique and technology have never been more sophisticated, but obtaining optimum results still require some study. Read More
- Published in Business
8 min read
Some years ago I was in possession of a busy and lucrative skin care clientele, the result of 16 years of effort, trial and error, and devotion. Though now blissfully retired from that career, many of you have asked me what I would do if I had to do it all over again. To be honest about it, I was never absolutely certain that I wouldn't have to practice skin care at some later date should my subsequent career path suddenly tank. Fortunately, that hasn't been the case but I do like to keep a good plan handy for emergencies! Read More
- Published in Business
20 min read
Professional skin care in the 21st Century has never been so exciting, technical, scientific, profitable and yes, extremely competitive. Open up a fashion magazine today and you will find no less than 30+ non-professional skin care brands claiming to reduce lines and wrinkles, improve skin, restore elasticity, replace Botox tm and on and on and on.These companies also promise simulated “professional peels” and “microdermabrasion” in do-it-yourself at home product kits. Think about it, if you are reading these ads, it’s inevitable your clients are reading them too! Read More
- Published in Client Care
8 min read
Dear Jane,My background is in make-up. I was a professional make-up artist for many years, and recently earned my aesthetics license because I love skin care as well. The two girls who work my front desk and retail area are wonderful sales people, but not skin therapists. How can I help them totruly meet the needs of clients in terms of selling? We get walk-ins who do not necessarily want a treatment that day, but who do want to buy the "right" cleanser, mask, etc.~ A. Pierce, Long Beach, CA Read More
- Published in Business
8 min read
Whether you're new in the spa industry or ready to relocate your career, finding the ideal (or any!) job can be a grueling and frustrating task. Where once spa operators were hat in hand trying to recruit qualified spa personnel, there is now a sea of applicants in many areas vying for the same precious opportunity to do their work. Beauty, massage, and aesthetics schools are minting new therapists faster than spas can be built, and a still down-turned economy has left many spas with more available appointments than customers. Read More
- Published in Business
