Posts by Cheryl Whitman
Smart Skin: AI & Aesthetics
Artificial Intelligence (AI) is revolutionizing numerous industries, including healthcare, finance, and retail. According to McKinsey, AI could contribute $13 trillion to the global economy by 2030. This transformative technology is... Read More →
Published in Home Page, More New Articles slider, Skin Care, Skin Care Featured Post, UncategorizedGlobal Growth: The Medical Spa Market
In “A Tale of Two Cities,” Charles Dickens famously wrote, “It was the best of times, it was the worst of times,” and for the global medical spa industry, this couldn’t... Read More →
Published in BusinessPenny Saved, Penny Earned: Reducing Overhead
In today’s economy, improving the bottom line is an important goal. One way to do so is to take a magnifying glass and carefully review overhead costs. Overhead refers to expenses... Read More →
Published in Scope ThisGlobal Growth: The Medical Spa Market
Global Growth: The Medical Spa Market by Cheryl Whitman In “A Tale of Two Cities,” Charles Dickens famously wrote, “It was the best of times, it was the worst of times,”... Read More →
Published in UncategorisedSpectacular Spa Structure: How to Maximize Space, Layout, and Design
The perfect spa begins to take shape when a great location has been determined, convenient parking has been set up, the lease has been negotiated, and a business plan has... Read More →
Published in BusinessUntapped Potential: Marketing to a Diverse Clientele
As a spa owner or manager, you should always be looking for ways to grow your bottom line by better serving clients. One sure-fire way to harvest more golden apples... Read More →
Published in BusinessYou Had Me at Hello: Spa Phone Etiquette
The aesthetic industry is experiencing staggering growth year after year. This means more and more competition. Staying ahead of competitors with excellent customer service is a great start. The first... Read More →
Published in BusinessReaching Your Revenue Potential: Quick Tips for Improving Sales
Offering a broad range of skin care products is a great way for a spa to increase its retail revenue. Types of products to focus on include: facial care for... Read More →
Published in BusinessCreating Five Figure Profits with Five Star Retail
Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring... Read More →
Published in Retail/SalesFrom Poland to the United States: The Evolution of Halotherapy
Humans have gravitated toward the use of salt therapy for millennia, with formal halotherapy resorts being documented in Poland as early as the 12th century. Considered a form of alternative... Read More →
Published in Scope This
