2 min read
Social media can be overwhelming, exhausting, and disheartening at times. It can feel like a necessary evil for business owners and industry specialists with constant pressure to set yourself apart from competition and show up perfectly manicured for viewers. Social media may or may not be for everyone, but it is a free and powerful ... Read More
- Published in Social Media
5 min read
Retailing is an important part of the spa business as it contributes directly to the growth of overall profits and increases the potential for repeat business. In order to provide the best wax possible, you must think beyond the wax room for your clients. The products your clients use at home in between their waxing ... Read More
- Published in Retail/Sales
2 min read
In this day and age, everyone is running around with barely any time to relax. Going to the spa is a perfect way for someone constantly on the go to finally stop and relax. Relaxation should be a part of the client experience from beginning to end. Employing these elements of relaxation can bring peace ... Read More
- Published in Spa Improvement
1 min read
Any proper facial treatment should include a thorough consultation with a skin analysis and, as such, should have enough time set aside during the treatment for this crucial conversation. Why? The rewards are big. This essential step is an art, and if executed correctly and strategically, will not only organically generate retail sales but also ... Read More
- Published in Retail/Sales
2 min read
Savvy clients have moved beyond feel-good treatments and are looking toward result-oriented skin care to target specific skin conditions and address their individual concerns. This is especially true when it comes to treating mature or aging skin as this demographic is very often educated on the topic and willing to invest in skin care treatments ... Read More
- Published in Choosing Products & Equipment
1 min read
Whether a licensed skin professional is expanding their menu’s hair removal options or making hair removal a part of their service offerings, period, it may seem like daunting task. However, this service is really a no-brainer. Anyone can wax, but it does require confidence and the proper education and practice. PICTURE OF PROFIT Why is ... Read More
- Published in Business
1 min read
READ the January 2023 Issue https://bit.ly/3VvPFf2 READ the P&E Guide 2022 https://bit.ly/3HSiKeq DERMASCOPE Seeks In-House Aestheticians https://bit.ly/3gPQ6PC Join AIA https://bit.ly/3EUXFh6 The Aesthetic Report https://bit.ly/3c9umvU Spa-tify: Low-Fi Lullabies https://spoti.fi/3ieBGw3 Subscribe to our E-Newsletter https://bit.ly/3u5Q0cz 2023 Monthly Columns https://bit.ly/3ZfgVld 2022 Aestheticians’ Choice Awards WINNERS List https://bit.ly/3JmWU3J Got a Question: Ask ... Read More
- Published in Social Media
1 min read
Customer service is not always about going the extra mile. Often, it is about doing the small, simple things beautifully with care and consistency. Finding the personable, old-school sense of customer service with the convenience of modern technology may very well be where the magic lies. Michelle Robertson is a licensed aesthetician of over 10 ... Read More
- Published in Business
2 min read
Going solo in aesthetics is a massively critical time. Whether a business is being led by a newly licensed skin care professional with big dreams or one who feels ready to stop working for others and venture out alone, the path professionals are embarking on may take them well out of their expertise. The motivations ... Read More
- Published in Business
1 min read
When an “esty” entrepreneur makes the decision to leave the security of a job and open their own practice, many thoughts may run through their head. Perhaps they are thinking about how they have always wanted to be their own boss or how they could manage things better than their current supervisor. Maybe they feel ... Read More
- Published in Business
