2 min read
A business cannot generate revenue when it’s closed. It cannot attract customers, investors, partners, influencers, or employees when its unable to operate. When it comes to patient and client care facilities, it’s nearly impossible to make a second first impression, so disruptions in service and treatments can be especially harmful to the brand. Power ... Read More
- Published in Business
2 min read
Under Construction: Choosing the Best Website Builder for a Skin Care Business by Rachelle Dupree Promoting a spa or skin care business today is impossible without web or social media presence. For any small business to be seen in 2024, a website is mandatory. The average business owner may have little knowledge or time ... Read More
- Published in Business
4 min read
You graduated from beauty school with a dream in your heart. Here you are, a beauty professional at the top of the commission scale, and nowhere else to go but into business for yourself. It’s time for you to spread your wings, go for your dreams, and open your own beauty business! Now what? You ... Read More
- Published in Business
2 min read
A 2023 study found that one in three adults have invested time or effort into looking younger. This, of course, also means that these adults are spending money to appear younger. Additionally, about five million people in the United States are affected by melasma and around 65% of African Americans experience hyperpigmentation. Needless to say, ... Read More
- Published in Continued Education
2 min read
The medical spa and aesthetics industry is a constant deluge of new treatments, players, and information. The abundance of knowledge and research required to keep up with the industry can make it hard for patients to educate themselves about treatments and protect themselves from bad actors in the industry trying to cash in. With so ... Read More
- Published in Business
2 min read
The aesthetics industry is where beauty and business join forces. Having set standards of professionalism, operations, services, and customer service is how you run a successful business, whether you are a solo practitioner or working under someone else. Client satisfaction is key and having robust business policies in place is crucial for success. These policies ... Read More
- Published in Business
2 min read
The aesthetics industry is where beauty and business join forces. Having set standards of professionalism, operations, services, and customer service is how you run a successful business, whether you are a solo practitioner or working under someone else. Client satisfaction is key and having robust business policies in place is crucial for success. These policies ... Read More
- Published in Business
2 min read
What skin care brand to bring into the spa is one of the most important decisions a spa owner will make. This decision is based on many factors, like continuing education, results, price point, and brand philosophy. Upon opening an account with a brand, you’ll be assigned a brand representative. Some companies may call them a ... Read More
- Published in Business
3 min read
The skin care industry is a competitive market whose diversity spans an array of companies and brands, ranging from large, multinational corporations to smaller independent brands and startups, and many brands standing strongly in between. Licensed skin care professionals know the importance of choosing the right brand because it can be the difference between staying ... Read More
- Published in Business
3 min read
Launching a personal or private–label skin care brand can be an exciting and rewarding venture to boost sales and increase clientele. With their expertise in skin care and beauty, professionals have a unique advantage when it comes to understanding the needs of clients and creating effective products. That deep understanding of skin types, conditions, and ... Read More
- Published in Business
