4 min read
Did you get into business to spend money or make money? I’m willing to bet it’s the latter. And where there are many costs of doing business, there are ways to invest in it and make money. Traditionally, the payment processing industry has relied on confusing invoices designed to mask that you are overpaying, poor ... Read More
- Published in Business
9 min read
In my coaching practice and in speaking with other professionals, I’ve noticed lately that many aestheticians seem to be struggling with how to respond appropriately when problems or difficult situations arise with their clients. It has been my experience that, although there are many issues in the industry that have laid the groundwork for these ... Read More
- Published in Business
2 min read
Kimeera Spa is located in Silver Spring, Maryland and is owned and operated by Annastazia Unce, licensed aesthetician. It is a unique setting that emphasizes a cool artistic atmosphere that is unlike any classic spa environment. Kimeera Spa specializes in treating multicultural skin suffering from hyperpigmentation and acne. Their goal and focus is to give ... Read More
- Published in Spa Highlights
5 min read
Does your social media platform work for you and your business? Choosing your social media platform has a lot to do with your demographic and what your business is focused on. A business that has more interaction with a younger population would benefit from a different social media strategy than a business who has an ... Read More
- Published in Business
6 min read
Your spa’s Instagram profile is the new three-fold brochure. It’s the introductory point, the attractor, and the place where your ideal clients go to discover the brands and products they can connect with. According to a study by VidMob, one in four millennials and generation Z users browse Instagram stories for the products and services they’re ... Read More
- Published in Business
6 min read
Like it or not, social media is extremely impactful and, in terms of marketing, it has taken over most other mediums. A couple of years ago, I decided to start an Instagram page solely focusing on skin care and what I do in the field of medical aesthetics. To be honest, I didn’t really know ... Read More
- Published in Business
4 min read
Spring is in the air and the leprechauns are busy tending their pots of gold in preparation for St. Patrick’s Day. Here are some ideas on how your medical spa practice can use the St. Patrick’s Day theme to add gold to your bottom line without having to depend on the luck of the Irish. ... Read More
- Published in Business
5 min read
Anticipating comments, likes, and shares on social media after posting can feel a lot like waiting for someone important to call after exchanging contact information. In the old days, we checked our messages several times an hour, heard phantom phone rings, and felt the minutes pass as if they were hours while we waited for ... Read More
- Published in Business
5 min read
Welcome to “Spa Season,” a monthly column of actionable tips, information on trends for 2020, and great monthly marketing events, as well as ideas on how to stay ahead of your competition, retain clients, and grow your practice. We look forward to your questions and your feedback and hope you will share your success stories ... Read More
- Published in Business
5 min read
Giving back to the community feels so good and it is very rewarding and a special thing for a business to do. I love to donate my time and give attention to girls of all ages and women born with down syndrome. I enjoy not only making them up but also making them look pretty ... Read More
- Published in Business
