5 min read
Are you thinking of planning a charity event at your spa to raise donations to give back to the community this year? Let’s talk about some creative and easy ways to plan and prepare a special event at your spa while keeping the donation number high and the stress of planning an event low. Considering ... Read More
- Published in Business
6 min read
There is something special about people in the beauty business. They are born with the caring gene, and this industry has provided an outlet for them to help people look and feel their best. Every day, skin care professionals are afforded the opportunity to meet new people and change their lives in a positive way. ... Read More
- Published in Business
1 min read
Anti-Aging Skin Studio by Renata is a busy and friendly studio conveniently located in the Atlanta suburb of Roswell, Georgia. Licensed aesthetician Renata Nall opened the business after working alongside cosmetic surgeons for more than a decade. The studio has won numerous awards, including Best Skin Studio in Roswell 2015 to 2019. Nall keeps up ... Read More
- Published in Spa Highlights
4 min read
In today’s fast-paced world, we depend on our phones to help us get to things quickly and easily. That’s why it’s so important for appointment-based businesses like spas and medical spas to lean on an efficient, simple-to-use process to keep clients engaged and coming back again and again. It’s especially important for clients to have ... Read More
- Published in Business
7 min read
Millennials are transforming the traditional definitions of the modern work place and the beauty industry is no different. The term millennial has gotten a bad rap and has been tarnished with a laundry list of stereotypes – stigmas around professionalism, work ethic, and general expertise. I guess I should categorize myself as a millennial, though ... Read More
- Published in Business
6 min read
If you’re reading this magazine, you’re likely a skin care professional. Do you also think of yourself as an entrepreneur? The truth is every skin care professional in a private practice has to be a self-starter to achieve visibility and credibility in order to win over clients. In my opinion, every top-notch professional needs to ... Read More
- Published in Business
5 min read
Did you know that the bridal market generates about $50 billion in revenue each year? That’s billion, with a “B.” If your spa doesn’t accommodate for these specialty clients, you’re missing out on a big piece of the money pie. There are countless opportunities for profit, growth, and referral business when marketing your location as ... Read More
- Published in Business
13 min read
Skin care professionals not currently using Instagram for Business are missing out on a massive marketing movement that could potentially change the trajectory of their entire spa practice. Instagram has been reported to have a 93% growth of added followers for brands month over month. With over 500 million active users and over 95 million ... Read More
- Published in Business
14 min read
Whether they are the director of a namesake spa, the owner of a local spa or skin care practice, or an individual professional working to establish themselves in a crowded market, most skin care professionals can agree – a strong reputation and word of mouth buzz is invaluable. But how to go about achieving ... Read More
- Published in Business
7 min read
When a skin care professional puts gloves on before a treatment, it is to protect themselves from the client, not necessarily to protect the client. The same thing goes for consent forms. While the forms serve as a way to clearly inform the client of their risks and alternatives to the treatments, they ultimately protect ... Read More
- Published in Business
