10 min read
Today, it is a no brainer that social media is an essential part of any spa practice’s business and marketing plans. However, utilizing this platform to its fullest potential can be a tricky task to master. From boosting posts to content planning and creation to dealing with negative feedback, here are top tips for creating ... Read More
- Published in Business
4 min read
“Did you know St. Ives was sued over their scrub?” “Does this serum contain magnesium ascorbyl phosphate or l-ascorbic acid?” “Just making sure you aren’t using a benzoyl peroxide cleanser, since I’m currently on a retin-a regimen.” Anyone have one of these type of clients? You know the kind. The ones that know just ... Read More
- Published in Business
4 min read
There is virtually no way to avoid an increase in tension during the holidays. The result of too much to do and too little time results in uptight, overwhelmed people. Stressed out, angry clients are more likely to sue if something goes wrong. People are pickier about services when their nerves are on edge, ... Read More
- Published in Business
6 min read
Congratulations! Your skin care practice is a success and you’re too busy to take on more clients. Great work! And, because you’re an ambitious businessperson, you’re stressed over all those potential clients you can’t possibly take on working solo. The obvious solution? Expand, right? Add on one or more treatment rooms, hire skin care professionals ... Read More
- Published in Business
5 min read
Standing out from your competition is key to the overall success of your business. The spa and wellness industry is a service-based industry, meaning that the value you provide is largely based on customer service, advice, and knowledge. Considering various ways to strengthen the overall customer experience will allow you to improve your business and ... Read More
- Published in Business
5 min read
This is a question that aesthetics students raise consistently and, yes, it is a valid one. The field of aesthetics is so wide and vast that to say educators can cover and teach students everything would be, to put it simply, misleading. On one hand, you want to feel like you learned everything there is ... Read More
- Published in Business
5 min read
Let’s start by saying this – we’re a family owned and operated, national, award-winning company. We’re a father and daughter team with equal, 50/50 rights as business partners in our consulting company. A dynamic duo, we’re proud to assist cosmetic and aesthetic medical practices and medical spas across the country, helping them achieve their dreams. ... Read More
- Published in Business
1 min read
DAPHNE is a European skin care and traditional Egyptian sugaring studio located in the Nolita neighborhood of New York City, New York. The menu features highly clinical and customized, results-driven facial and body treatments, including body wraps and body polishes, for both men and women, and treatments from Biologique Recherche. All of DAPHNE’S aestheticians are ... Read More
- Published in Spa Highlights
4 min read
Through the years, we have seen many unexpected claims, especially those that relate to general liability. While spas understand professional requirements, general liability claims are often due to bad luck or situations that could not be foreseen. Below are some examples of claims that were not expected but could have been avoided. DOG BITES ... Read More
- Published in Business
5 min read
Successful small business owners are constantly exploring ways to improve their business and increase their earnings. In order to run an efficient business and grow an overall profit, it is important to routinely analyze operations and brainstorm ways to improve your current systems. Focus should be on making your business more efficient, so that you ... Read More
- Published in Business
