6 min read
This month is all about men. Men are an often overlooked and they are an untapped market in the spa industry. Men represent half of the population, yet often make up only a tiny percentage of spa clients. Time to change that. The first step is to get men comfortable with the idea of ... Read More
- Published in Business
8 min read
I remember a time where advanced services in the aesthetics industry were limited. When I started to have my legs waxed in my early teenage years there was literally one person in town who offered the service. In later years, not very long ago, I worked in a spa where we were the first to ... Read More
- Published in Business
5 min read
If you are not rebooking each client after their service you are not only doing yourself a disservice, but your client as well. I often hear other providers saying they feel uncomfortable or pushy when asking clients if they’d like to rebook for the following month. Most providers assume if the client wants to rebook ... Read More
- Published in Business
6 min read
Social media, engagement, content creation, and organic posts versus paid promotions – these are the topics everyone ponders when thinking about how to attract new clients. But, before you can even begin to address these, you may need to take a step back and assess your brand. Who are we? What does it look like ... Read More
- Published in Business
1 min read
Nestled high in the Sierra Nevada Mountains at the acclaimed Hyatt Regency Lake Tahoe resort, Stillwater Spa features 16 treatment rooms including two couple’s sanctuaries, one with a fireplace and one with an infinity soaking tub. Guests who book a treatment at the spa have access to its amenities, which includes a dry cedar sauna, ... Read More
- Published in Spa Highlights
5 min read
If we live in the information age, why is there a lack of knowledge? We literally have access to more data today than any other time in history, yet there is still a deficiency of wisdom and insight. Furthermore, many of us have believed the more we study, take classes, read books, seek knowledge, and ... Read More
- Published in Business
5 min read
FIRST IMPRESSION One of the most important aspects for the success of your practice is how you are perceived as a professional. Creating a pathway of success is vital to developing a loyal and long-term repeat client. How well you listen and understand the concerns of each person discloses information that will support your treatment ... Read More
- Published in Business
3 min read
As aestheticians, the biggest responsibility is ensuring the safety of each client. As most skin care professionals learn in school and every continuing education class taken, sanitation is a must. It helps in ensuring that germs, bacteria, and disease will not be spread. With full books and little down time in between clients, it can ... Read More
- Published in Business
5 min read
Have you ever received a frantic phone call from a client who had a negative outcome from a treatment that they had just gotten elsewhere? As beauty professionals, our daily responsibilities go far beyond appearance enhancement. While we commit to consistently providing honest and accurate services, we must also use each appointment as an opportunity ... Read More
- Published in Business
2 min read
With over 34 years of experience in fasting and cleansing, We Care Spa has earned a reputation as the pre-eminent authority in detoxification. Our program encompasses the mind, body, and spirit. It’s all about releasing the toxins we’re exposed to constantly – in the air we breathe, the water we drink, the food we eat, ... Read More
- Published in Spa Highlights
