5 min read
Anyone have a client who comes in every single month for a treatment, buys retail, and their skin still looks like a nightmare? Tanned, lined, dry, and so dehydrated it vaguely resembles parchment paper? The first time it happened, I was convinced I was the worst aesthetician in the world. But, during a marathon laundry ... Read More
- Published in Client Care
5 min read
What’s more important than attracting a new aesthetics client? Keeping that client. And, what’s even better than rescheduling clients? Rescheduling them to come back more often. The more frequently clients visit, the more income you can earn from those extra visits, and who doesn’t want that? But, how do you convince people to add additional ... Read More
- Published in Client Care
4 min read
If you’re currently breathing, you’ve probably been asked if you’d like an “opportunity to give your family a better life and still get to work from home!” or “afford to take the family to Disney this year, working in your spare time!” These offers sound fabulous, right? Ahhh, the good ol’ pyramid scheme. The ... Read More
- Published in Client Care
1 min read
When meeting a new client, it is important to understand their needs and concerns. As professionals, we instinctively want to begin helping their skin, but I love the quote, “Nobody cares how much you know until they know you care.” Listening is our first job. We can build life time relationships in this business, so ... Read More
- Published in Client Care
14 min read
Visible skin improvement is the holy grail of the treatment room and should be the main goal of every skin care professional. Results, after all, are the fundamental reason why a client will drive across town at rush hour, circle the block three times for a parking spot, and manage to carve roughly 90 minutes ... Read More
- Published in Client Care
11 min read
In the age of technology, it is easy to become captivated by the sexy, innovative devices that have become commonplace in the modern medical spa culture. Lasers, machines, and devices were not the primary modalities used to deliver aesthetic benefits back in the mid 1990s, but today, if professionals are not able to provide skin ... Read More
- Published in Client Care
3 min read
“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m terrible at remembering appointments.” “Hey, I hate to do this last minute but I’ve got to cancel today’s facial.” “I’m only 30 minutes late, why ... Read More
- Published in Client Care
4 min read
About a year ago, one of our clients, a permanent cosmetic professional, called to say her client was in a panic because of an allergic reaction to her eyebrow pigment. When the professional did not call back in a timely manner, the client went to her doctor and had the pigment excised – twice. This ... Read More
- Published in Client Care
3 min read
A spa should be a relaxing place for all clients. Women and men enjoy being pampered and taking a break from stress. As life becomes more hectic, the role of the skin care professional is to provide a haven where people can slow down for a short period and be the center of attention. To ... Read More
- Published in Client Care
7 min read
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and even forgotten. What can be done to ensure that a spa is able to capture the client’s attention? For starters, aversion is one of the ... Read More
- Published in Client Care
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Skin professionals have all seen the shift: patients no longer wait until they show visible signs of aging before seeking
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