Do:   Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning customers.   Don’t:   Overdo it. A barrage of e-mails can deter clients from opening them. Aim for no more than once a week, ... Read More

Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that high school students in the 2010s reported more difficulties, such as trouble sleeping, thinking, and remembering and shortness of breath; they were also twice as ... Read More

Dwight D. Eisenhower said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Busy spa professionals are leaders who must get along with people all day long and get a lot of things done! Humor could be the secret to a more effective, efficient, and fun work day. Read More

Spa owners and managers face daunting challenges and difficult decisions every day that affect how well their spas can compete with their competitors. From hiring staff and meeting budgets to managing inventory and a multitude of other ongoing tasks, spa owners and managers have a lot on their plates. The most critical responsibility that skin care professionals must fulfill is deciding which products will best satisfy clients’ needs and exceed their expectations. Owners and managers are constantly considering if they should bring in a new line, which seasonal promotions they should offer, and if it makes sense to have their own private label line. Read More

Choosing the Best Chemical Exfoliant for Each Client Chemical exfoliants have been some of the oldest, most recognizable, and helpful cosmetic ingredients in skin care and their popularity and usefulness has not yet diminished. They remain one of the most reliable methods for skin resurfacing and improving the overall appearance of the skin as they continue to be highly sought after as the “miracle” for anti-aging. According to the American Society of Plastic Surgeons, there were 1,360,850 chemical peels performed in 2016 – up four percent from 2015 and up 18 percent from the year 2000.   Read More

Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation with staff so that they feel educated and empowered when answering clients' questions. Spa owners cannot remind therapists and clients enough about etiquette. After all, it is normal to get into a rhythm and forget about basic things that could put either party in an uncomfortable situation. To create an ongoing conversation, spa owners or managers should lead daily line-ups with their team. In these brief meetings, they can talk about what is going on at the spa, or the treatment of the day, or give reminders about standards; these meetings should engage the staff and encourage them to stay on top of what is happening. Read More

Peter F. Drucker once said, "Until we can manage time, we can manage nothing else." It has also been said that time is the most valuable and precious commodity. Like a commodity, time is used as an input in the production of other goods or services, but, unlike most other commodities, it cannot be replenished. People know that time is valuable and that if they squander it, they can never get it back. So, why do people have such a challenge managing it? There are a variety of reasons: they may not have the tools and techniques to manage it properly, they may be overloaded, they could be working on the wrong things, or there could be some psychology at play if procrastination is a common occurrence. Read More

Waxing has been around for many decades and continues to be one of the most popular services for hair removal. It is a high-margin treatment with low overhead, making it one of the more profitable services a spa can offer. One of the reasons for the popularity of waxing is the ability to achieve superior results in comparison to other hair removal methods. This result keeps the client coming back because they see the long-term benefits of waxing and make it a part of their beauty routine. By following these five simple tips, professionals can grow their business through waxing! Read More

Are you ready for your next client? What is your process when a new client comes through your door? Do you have a plan in place for obtaining as much information about their history and their skin as possible to ensure the most optimum treatment? The client intake is the most crucial part of beginning a great client relationship and establishing a journey that is built upon clear, open communication and trust. Read More

Helping those in need feels undeniably good and fulfilling. For businesses, long gone are the times when giving was just about the bottom line and getting tax breaks at the end of the year. Culture has shifted from considering giving as a necessary burden to embracing it as a movement to be incorporated into day-to-day work life. In today's workplace, a philosophy of caring and commitment to one's community is encouraged and celebrated. Read More