You have invested in the most comfortable aesthetic table available, selected a sleep-inducing soundtrack, and adorned your treatment room with calming colors and décor… You have created the consummate tranquil environment. Clients will surely slip into a deep relaxation the moment they set foot in your treatment room. But there is still one component that could thwart your efforts. Clients, particularly first-time clients, typically come…

Building Strong Relationships to Create Strong Sales What is your ethic? The word means "habit", and what we do every day, in work and at play, deeply defines who we are. Every business these days says that it is in the "relationship"-business; this claim has become part of the marketplace jargon. And while it is trite to say, it could not be more true. It…

One of the most important steps in your practice is to take the time to perform a thorough skin analysis with a client (whether old or new). A brief look at their face does not provide enough information to sanction a more insightful, comprehensive profile to establish a more accurate pathway for long-term skin correction. Old paradigms no longer work. Statements such as normal-dry, combination,…

The award-winning Woodhouse Day Spa, founded in 2001 by Jeni Garrett, is an upscale chain of day spas with 30 locations across the United States. Each location prides itself on providing one-of-a-kind, exceptional service – from house-diffused aromatherapy oils to handwritten thank you notes. Woodhouse offers more than 40 different treatments that encompass skin and body care, hand and foot care, massage therapy, specialty treatments…