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Top 6 Oils to Use in Skin Care: Part 4

Written by Peter Friis, CEO of ESSIO Shower

It seems like everyone is currently obsessing over essential oils and aromatherapy. With their proven skin care benefits, incorporating them into clients’ beauty regimen seems like a no-brainer! Mother nature is the best resource for effective solutions to skin care needs.

Cuticle oil is one of the most underused at-home nail treatments by both men and women. A common misconception is that cuticle oil is only for the cuticle. But that could not be further from the truth. Cuticle and nail oil act not only as emollient moisturizers for the cuticle, but also as conditioners for the natural nail plate.

How to Talk to Clients about Vaginal Rejuvenation

Written by Cheryl Whitman, founder and CEO of Beautiful Forever

Vaginal rejuvenation is a hot marketing topic, a desperately needed treatment for a large portion of the female population, and an embarrassing, if not taboo, subject to discuss. How can skin care professionals broach the subject of vaginal rejuvenation with their female clientele without causing embarrassment to themselves or the client?

Stem Cells – Myth or Medical Breakthrough? Featured

Written by Danné Montague-King, L.E., founder of DMK-Danne Montague-King

Years ago, stem cells and growth factors became hero ingredients in skin care formulations. Some brands have claimed, that plant-based stem cells have helped reproduce human stem cells and growth factors, directly changing the behavior of human DNA.

Spa Castle is the premier Korean-inspired luxury spa, with one location in Carrollton, Texas and one location in College Point, New York. Spa Castle features a hybrid of traditional Asian and luxurious European spa treatments. From their Korean body scrubs to their Sauna Valley, each treatment focuses on health, youthfulness, and well-being.

Cooling Trends: Cryotherapy Featured

Written by Erin Madigan-Fleck, L.E.I., N.M.D., C.D.T., L.M.C., co-owner of Intellective Aesthetic Advanced Esthetic Training and owner of Naturophoria

Cryotherapy is the use of extremely cold temperatures used primarily to treat inflammation and injuries, however, it has been purported to treat a wide variety of skin and health conditions, as well.

Infographic: Supplements

Written by Rachelle Dupree, marketing and communications director for Vivoderm Natural Skincare

ESSENTIAL VITAMINS AND NUTRIENTS FOR HEALTHY, GLOWING SKIN
a healthy, well-balanced diet will provide most of the nutrients the skin needs. *

Top 6 Oils to Use in Skin Care: Part 3

Written by Peter Friis, CEO of ESSIO Shower

It seems like everyone is currently obsessing over essential oils and aromatherapy. With their proven skin care benefits, incorporating them into clients' beauty regimen seems like a no-brainer!

Mother nature is the best resource for effective solutions to skin care needs.

Does Your Skin Have Environmental Protection?

Written by Annette Tobia, Ph.D., founder and CEO of Dynamis Skin Science

No question about it, traffic jams can be high blood-pressure moments. What most people might not know, however, is that they can age the skin! A groundbreaking research study conducted in 2010 examined the influence of air pollutants, such as soot and clouds, on the facial appearance of 400 German women from rural and urban areas and between the ages of 70 and 80.

Pillow Talk

Written by Robert Sachs, L.M.T., co-founder of Diamond Way Ayurveda

In a report from ABC News, which got its research from The American Academy of Dermatology, "resting your face on the pillow the same way every night for years on end leads to wrinkles. Called sleep lines or sleep wrinkles, they eventually become etched onto the surface of the skin, says the Academy, and no longer disappear when the head is not resting on the pillow." This statement does not address the notion that, along with the pillows themselves, cotton pillowcases may also be a culprit. It is important to address both issues.

The Mind-Body Connection

Written by Janine Ellenberger, M.D., founder and president of GR8/SKN

There is a reason why notable celebrities have participated in the no makeup trend. The overall message from the trend is beneficial: be yourself and do not worry about what others say; beauty shines from the inside out.

Today's stiletto heels turn into tomorrow's foot surgeries. Likewise, too much tanning leads to skin cancer and too much junk food turns into cellulite and acne. The message is not to never wear stilettos or makeup, get a tan, or eat pizza, but to do all things in a moderate and healthy way.

We recently asked skin care professionals on DERMASCOPE.com which of the following best described their spa. Here are the results according to the respondents:

Foeniculum vulgare, or fennel, is an herb that was originally cultivated in the Mediterranean and has a flavor that is similar to licorice. Like many herbs, fennel contains phosphorous, zinc, beta-carotene, and vitamin E, nutrients that have long been known to be beneficial for healthy skin.

Posture First

Written by Lilliane Caron, owner and director of Waxxxpress

Due to the nature of a skin care professional's work, it is not uncommon for their bodies to feel the burden of their work. The treatments they provide their clients can sometimes lead their bodies to aggravation, over-strain, fatigue, and terrible posture due to repetitive actions.

The neck is often a neglected area during skin care professionals' treatments and clients' homecare regimen. Clients spend so much time focusing on their face, but often go without addressing the neck area, which is one of the first places to show signs of premature aging. Everyone needs to pay more attention to this essential part of the body. As with many aspects of the modern world, people need to be aware of the change in their lifestyle habits, which not only includes a daily skin care routine, but also modern technology. Today, professionals are hearing terms like "tech neck" and "text neck." While these terms may sound like millennial lingo, the truth is that modern technology, along with other contributing factors, are causing degradation of collagen and elastin in the neck and décolleté area, regardless of age.

Do: Wear wide-brimmed hats and sunglasses. In addition the daily use of sunscreen, clients should be wearing protective clothing for additional protection. Wearing sunglasses is also important as ultraviolet exposure increases the risk of various eye diseases.

We recently asked skin care professionals on DERMASCOPE.com which factor is the most important to them when choosing spa supplies. Here are the results according to the respondents:

Top 6 Oils to Use in Skin Care: Part 2

Written by Peter Friis, CEO of ESSIO Shower

It seems like everyone is currently obsessing over essential oils and aromatherapy. With their proven skin care benefits, incorporating them into clients' beauty regimen seems like a no-brainer!

Mother nature is the best resource for effective solutions to skin care needs.

Take Your Happy Back!

Written by Jeri Ross, M.P.H., licensed health educator and CEO at Institut' DERMed Body and Institut' DERMed Clinical Skin Care

When was the last time you felt pessimistic at work? Does your busy schedule or pressure from difficult co-workers or clients leave you feeling despondent? It is normal to have off days; however, when your mood drops it is challenging to stay motivated and energetic. Check out these practical tips that may help you get to a better place, even on your worst days.

Maximize the Client’s Experience With Bodywork Wellness Certifications

Written by Sharlean Windus, reiki practitioner and aesthetician at Classique Queen Anne Spa

Skin care professionals can advance their education and increase their marketability by learning about warm stone facial massage, aromatherapy, or Reiki to help their clients achieve total body wellness. The United States Bureau of Labor and Statistics reports that aesthetician job growth will jump by 12 percent between 2017 and 2024, with an increased interest in holistic facial treatments that include relaxation and well-being. When the mind and body are not in balance, acne can worsen, dark under-eye circles become more prominent and progressive aging accelerates. Facials provide an opportunity to treat the skin and to ignite the senses to create a total body wellness experience.

A 30-minute Celluma treatment every other day. I wash with a mild organic soap and apply an organic moisturizer with SPF. I'm a low maintenance man.

Infographic: Ultraviolet Radiation

Written by Victoria Tabak, L.E., president of Nature Pure Labs

Ultraviolet radiation is electromagnetic invisible light. It passes through sunlight.

According to the American Cancer Society, "more than 1 million cases of non-melanoma skin cancer diagnosed yearly in the United States are considered to be sun-related."

Blueberries are produced from the blueberry-flowering shrub and are one of the most nutrient-dense berries. One cup of blueberries contain 24 percent of the daily value of vitamin C and 36 percent of the daily value of vitamin K. Believed to contain the highest antioxidant capacity of all typically consumed fruits and vegetables, the blueberry reduces DNA damage, protecting against aging.

10 Things About...Skin Cancer

Written by Michele Phelan

There is no doubt that ultraviolet rays emitted by the sun are mostly responsible for premature aging by causing degradation to collagen and elastin fibers in the skin, leading to elastosis and other skin disorders. Other skin conditions – like solar lentigo (sun spots) and solar keratosis (precursor to skin cancer) caused by DNA damage – can also be a result of ultraviolet damage. Besides premature aging and unsightly skin lesions, the most traumatic impact the sun can have on the skin is skin cancer. The good news is, in most cases, this trauma can be avoided.

6 Foods to Eat Regularly for Ageless Skin

Written by Jennifer Masson, L.E.,R.D., L.D.N., owner of Jennifer Masson RD LLC-Nutritionista Wellness

Ever wonder why natural beauty products are so popular these days? It is because they are loaded with nutrients and antioxidants that are proven to help skin look its best, while cutting out the harmful chemicals that contribute to poor health.

The truth is, the inside is the place to start in order to see results on the outside. Berries, avocados, green tea, Greek yogurt, spinach, and broccoli are six must eat foods for glowing, healthy skin no matter the person's age.

Off The Wall Ingredients: Yeast

Written by Ana Romero, research and development officer of Pink Horizons Botanical Skin Care

Most people associate yeast with the production of beer and bread. While yeast helps in the fermentation process of making beer and is responsible for making baked goods swell while in the oven, it also has a plethora of health benefits.

Gut Health = Skin Health

Written by Tasha D. Manigo-Bizzell, L.E., owner of Muse Wellness Company

Hippocrates, the "father of medicine," claimed all disease begins in the gut. His words have proven true with countless illnesses and disorders, including autism and skin diseases like acne and eczema, being linked to gut health. What is the gut and why is it so important to overall health and, specifically, to the health of the skin?

Do: Store supplements in a cool and dark place. Like many skin care ingredients, the effectiveness of supplements can be greatly reduced if they are exposed to heat and light. Supplements that contain essential fatty acids, such as fish and krill oils, should be kept in the refrigerator.

YeloSpa is a refuge for urbanites located on 57th Street between Madison and 5th Avenue. They offer massages, facials, waxes, and scrubs, as well as their famous version of the power nap. Yelo believes that every minute clients spend with at the spa is their minute. This is why they have eliminated the typical spa menu and replaced it with three simple categories: massage, skin care, and napping. Yelo lets the client choose the best combination based on their needs. They also apply a very simple and transparent price per minute – no upsells, no tricks, just treats. Finally, they also got rid of the reception desk and replaced it with real hosts who sit with clients to advise them on the best ritual for them. Lots of client interaction? Yes, that is the point!

Healthy Corner: Taking Care of You

Written by Julie Bach, executive director of Wellness for Cancer

Skin care professionals are constantly focused on what they can do for their clients; they often become so outwardly focused that they forget they cannot do anything for anyone if they do not first take care of themselves. Professionals should reevaluate why they are taking care of themselves and be filled with gratitude for their precious mind and body. Just like homecare routines for clients, what professionals do every day is better for them than something they do once a week. If professionals do not know where to start when it comes to self-care, they should start with the following four pillars: drink water; sleep at least seven hours a day; breathe; and eat to feed the body, not to fill the stomach.

Stand Out and Succeed in A Billion Dollar Beauty Industry

Written by Annette Hanson, founder and president of Atelier Esthetique Institute of Esthetics

After graduating from beauty school, many people are left wondering: now what? They can do facials, waxing, and makeup treatments in their sleep; now they need a job!

Be ready to dazzle the interviewer on the day of the interview. Interviewees should show up prepared, dressed professionally, and leave the potential employer with such a great impression that he or she will already be planning their work schedule.

What is your daily skin care ritual? Kathleen Carney

Written by Kathleen Carney, founder of Skin Blends, LLC

Although I change it up seasonally, this is what I am currently doing. In the morning, I wipe my eyes with a wetted cotton pad. Next, I apply Skin Blends Combo Super Fruits Toner to cleanse my skin from hairline to chest, avoiding the eyes. The toner is customized with lavender and frankincense essential oils. Then, I liberally spray Skin Blends Aloe Vera 10x. I follow with Skin Blends Age Defying Hydrating Toner.

Mangoes are juicy fruits that are native to South Asia and have become one of the most harvested fruits in the tropical region of the world. They are a wonderful source of quercetin, beta-carotene, and astragalin, powerful antioxidants that have the capability of neutralizing free radicals and preventing premature aging.

10 Things About...Foot Care

Written by Dana Canuso, D.P.M.

1. Foot peels are not necessary. The skin on the feet is meant to exfoliate naturally and peels may actually make the skin on the feet grow back thicker and faster; they may even peel off too many layers of skin and cause a sore. If the skin is coarse and dry and does not exfoliate enough on its own, determine the cause of the dry skin and prevent it from forming in the first place.

“Repair Your Body” Eating Plan

Written by Debra Koerner, co-founder of imassage, Inc. and Well World Group

The words "fasting" and "liquid diet" can send even the healthiest person scrambling for a large order of fries. But diet changes do not have to be hardcore and a liquid diet can be complement any healthy eating plan.

If weight loss is the client's primary goal, and for many it is, there are sound options that include smaller meals, more exercise, and more nutrient-rich food choices. Depriving the body just to lose weight might work in the short-term, but cannot be sustained long-term.

We recently asked skin care professionals on DERMASCOPE.com which hair removal technique is the most requested at their spa. Here are the results according to the respondents:

We recently asked skin care professionals on DERMASCOPE.com how much they spent on technology and electronics in 2016. Here are the results according to the respondents:

Do: Sit in a neutral position of the spine with the shoulders over the hips, feet flat on the floor, and chin aligned over the chest. Support the curve of the lower back (the lumbar curve) with a towel or a rolled cushion. When sitting for a long time, take breaks to stand or walk around.

Jojoba oil, which is made from seeds of the jojoba shrub, is an ingredient that has been oft-ignored in favor of coconut oil. Jojoba oil is equally as – if not more – versatile than its tropical counterpart.

The latest trend in aesthetics has more in common with sparkling water than traditional skin care products! Carbonated bubble masks, which found initial popularity in Korea, create hundreds (even thousands!) of carbonated bubbles that foam on the face after application. However, is this trend that is taking Instagram by storm creating more than just fun photographs? Should skin care professionals invest in the fun product or is it just a gimmick?

Treating Oncology Clients

Written by Becky Kuehn, L.E., founder of Oncology Spa Solutions®

Working with oncology clients is not an uncommon scenario. With many cancer patients, the skin changes from its normal skin type and can feel uncontrollable at times. When a cancer patient visits the spa for help, they are also often seeking support. Here are some of the most common questions a professional might have when working with an oncology client and treating their skin.

Top 6 Oils to Use in Skin Care: Part 1

Written by Peter Friis, CEO of ESSIO Shower

It seems like everyone is currently obsessing over essential oils and aromatherapy. With their proven skin care benefits, incorporating them into clients' beauty regimen seems like a no-brainer! Mother nature is the best resource for effective solutions to skin care needs.

• 80 percent of teenage boys and girls will develop acne.
Acne is not a disease; it is a skin condition that needs to be managed correctly during its interval.
Hormones are a significant contributing factor to acne, with hyperkeratinization, bacterial overgrowth, poor diet, and poor skin hygiene as contributing factors.

Paraffin Baths

Written by Kristine Sartore, vice president of sales, marketing, and business development at Spa Revolutions

Skin is a fascinatingly complicated system and is definitely worthy of some tender loving care! A visit to the spa is a welcome opportunity for clients to treat their skin and address any skin care concerns. While a facial may be their first thought when visiting a spa, they should not neglect their hands and feet!

My daily ritual can change as the environment and lifestyle does; however, I am committed to a baseline protocol and incorporate other products as needed.

The newest form of detoxification in the spa industry are infrared saunas. Infrared heat raises core temperatures from inside the body, which rids toxins through the pores by way of an intense sweat.

Strawberries are superfruits that offer a number of health benefits from fighting cancer to promoting ocular health. This fruit contains a high amount of vitamin C, which skin care professionals know is important for boosting collagen production, reducing skin inflammation, and increasing the skin's defense against ultraviolet radiation.

Stem Cell Skin Care – Quantum Leap Forward in 4th Generation

Written by Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting

In the early 1960s, Dr. Ernest McCulloch and Dr. J. E. Till were researching normal blood cell formation and leukemia at the Ontario Cancer Institute. Their research resulted in the identification of stem cells, which are undifferentiated biological cells that have the ability to transform themselves into many different specialized cell types in the body.

Do: Moisturize multiple times throughout the day. When clients are dealing with dry skin, it is important for them to moisturize their hands at least three to four times a day. Multiple applications will ensure that they are consistently replenishing moisture and not allowing the skin to crack.

Does Dairy Wreak Havoc on the Skin?

Written by Jaclyn Strausser, L.M.E., senior account executive at SkinCeuticals

The old adage "You are what you eat," has been reiterated throughout most people's lifetimes. While most understand the idea that eating organic and healthy foods correlate to optimal health and weight, many people are still uncertain if diet is in fact correlated with clear and healthy skin. Many dermatologists believe that the food people consume on a daily basis has no effect on their skin because they feel that there is a lack of scientific evidence stating otherwise. However, it is important to note two points before moving forward.

Bringers of the Heart: Planting Seeds for a New Way of Being

Written by Linda Bertaut, founder of Chakralicious

A movement is happening. It is stirring from within the heart and calling people forth on a new path. Because this shift is subtle, many do not quite know what is happening; they just know that it is happening. It is no longer satisfying to go through the motions as though everything is okay or to do work where the main or only goal is to make money. As people go through their day doing all the right things, they might notice that something is missing.

Skin Dryness or Perceived Dryness?

Written by Robert Manzo, founder and president of Skinprint

There are many apparent causes of skin dryness, but only a few root causes. Some of the apparent causes include environmental issues, such as wind, cold, sun exposure, topical application of certain ingredients, and age-related dryness. One of the root causes includes primarily impaired barrier function of the skin. In general, the apparent causes are a result of impaired barrier function. Another root cause of skin dryness is a lack of sebum on the skin, which changes its mechanical properties. This change causes the client to perceive that their skin is dry when it technically may not be.

We recently asked skin care professionals on DERMASCOPE.com to identify which products retail the best at their spa. Here are the results according to the respondents:

• Generously apply sunscreen 30 minutes prior to sun exposure and reapply every hour if skin gets wet and every two hours if dry.

• Seek shade as much as possible and wear a broad-brimmed hat and sunglasses.

• Wear protective clothing, coverups, and SPF fabric. Rash guards with SPF 50 are better than sunscreen for swimming and are great to pull on over a swimsuit.

Salicylic Acid in Skin Care

Written by Shannon Conley, founder and CEO of Urban Waxx

Skin care professionals hear a constant stream of buzz words and trending ingredients in the aesthetics industry and salicylic acid currently seems to be everywhere. Before purchasing a cream or serum that contains the ingredient, it is important to know exactly what it is and why it might be beneficial for the skin.

Water Therapy

Written by Victoria Tabak, L.E., president of Nature Pure Labs

Throughout history and across the world, water has been a valuable source of healing and regeneration. Water is the foundation of all life on Earth; it plays a critical role in atmospheric processes and climate. The human body is made up of no less than 75 percent water and some tissues consist of up to 95 percent water. It is essential to existence.

Sensitive Skin: See and Solve

Written by Dieter Kuster, Ph.D., founder of CA BOTANA International

Your birthday suit is the one outfit you will wear your entire life. At two square yards and six pounds, the skin is the body's largest organ. Every square inch tingles with over one thousand nerve endings, which can probe the surrounding world.

Hippo Sweat in Skin Care

Written by Beth Kenerson, Esthetician Success Lab Managing Director

SPF by any other name might be hippopotamus sweat – specifically, a blended pigment of red hipposudoric and orange norhipposudoric acids. Casually labeled 'blood sweat,' the pinkish-red secretion on the backs and snouts of soaking hippopotami bloats is neither blood or sweat, but an ultraviolet protective lipid secreted from glands to protect the animal's hide from blazing sun rays.

What is your daily skin care Ritual? Rhonda Allison

Written by Rhonda Allison, founder and CEO of Rhonda Allison Cosmeceuticals

I have a fairly simple ritual. Since I have been getting at least one peel each year for more than 30 years, my skin has maintained its freshness. I am challenged with aging and inflammation, so I use a cleanser that lifts from the surface, but does not over-stimulate; it also maintains skin hydration. Following my evening cleanse, I either apply a retinaldehyde/peptide serum and eye occlusive or I alternate with a peptide serum with growth factor. During the day, I wear an omega/avocado oil serum (Rhonda Allison Infuse 7) and antioxidant serum (Rhonda Allison AGEless) followed by an anti-inflammatory cream and tinted SPF (Rhonda Allison Sheer Tint Finisher). My finish is a touch of natural, healthy color. That's it!

While consumers commonly use makeup wipes in lieu of a cleanser on busy days and late nights, they are not an acceptable substitute for properly cleansing the face. If the skin is not rinsed after the use of makeup wipes, it is the equivalent of rubbing bacteria and irritants around the face, leaving a chemical residue on the skin afterwards. Makeup wipes contain high concentrations of solublizers, surfactants, and emulsifiers, and many contain alcohol to thoroughly cut through thick foundations, which also removes the skin's natural oils and dries out the surface.

Like most nuts, pecans are rich in zinc, vitamins, and phosphorus, nutrients that are vital to maintaining healthy skin. Pecans are also known for their cardiovascular and anti-inflammatory benefits. Skin care professionals can offer clients a bowl of mixed nuts while they wait for their treatment, informing them of the benefits of antioxidant-rich nuts.

Victoria Tabak says, "Nuts are abundant with vitamin E. As a skin care ingredient, the flesh of the nut can be incorporated into exfoliation products. Vitamin E action in nuts is optimized because of the balanced, additional value of vitamins A, B, and C; copper; and zinc. It allows the body to combat skin-damaging free radicals, working to decrease cell vulnerability."

References
Hudson Pecan. (n.d.). 15 Amazing Health Benefits of Pecans for Skin, Hair and Health.

10 Things About...Body Acne

Written by Kat Khadija Leverette, L.E.

Acne is easily handled by the savvy skin care professional. These days, the professional acne products available to aestheticians are safer and more effective than prescription medications and come with fewer side effects. Knowledge, communication, and consistency are crucial to controlling acne because it is very treatable, but not curable.

The Benefits of Activated Charcoal

Written by Cole Patterson, L.E., founder of Cole Skincare for Men

When most people think of charcoal, they typically think of cooking or grilling, but, historically charcoal has fulfilled a purposeful journey because of its many uses.

Charcoal has sustained its significance throughout time because of its long list of benefits and functions. It has been used for homeopathic therapy, as well as environmental purposes that advanced civilization. Because of its ability to maintain high temperatures, charcoal was once used to smelt ores. Archeologists believe early humans used charcoal as a key component for cave drawings and by 1,500 B.C.E. the Egyptians used charcoal to write on papyrus.

Do: Use honey. Manuka honey is extremely antibacterial and anti-inflammatory, making it a great options for DIY skin care. It also has soothing properties that make it a safe choice for clients with acne and other conditions that irritate the skin. It creates a barrier on wounds that is breathable and very similar to skin.

Infographic: Stretch Marks

Written by Catherine Atzen, MBA, founder of ATZEN Superior to Organic™ Skin Care

• A stretch mark is a scar that originates deep in the dermis; it is an injury to the skin.
Stretch marks are caused by the stretching of the skin and inflammation of the cells.
• Both men and women get stretch marks, but it is most common in women, especially during puberty and pregnancy. They often appear during these times due to hormonal changes.

Natural Skin Lighteners

Written by Hal Simeroth, Ph.D., co-founder and CTO of DermaTech Research LLC

Consumers seek skin lightening products for two primary reasons: the overall lightening of facial skin coloration or the reduction of dark spots and evening of skin tone. Some clients may desire both overall lightening and dark spot reduction. There are a number of effective natural lightening ingredients available for skin lightening products. Some of these ingredients contribute more to overall lightening, while others are more effective in selectively reducing hyperpigmentation (dark spots/areas arising from various causes). Skin lightening products need to be selected by the end user based upon the desired impact in appearance.

Ingredient Hysteria

Written by Danne Montague-King, L.E., founder of Danne Montague-King® Skin Care

Before ingredients are even considered, professionals should evaluate the concept of the range of products they may be offering. The concept, in this case, means philosophy of science; the products are merely tools with which to initiate that concept.

The Connection Between Exercise and Skin Health

Written by Erin Lucie, D.N.P., clinical director with CryoMed Clinic

It is widely recognized that the skin is like a window into a person's physical health. Someone with glowing, radiant skin creates the impression that they have a healthy body, their hormones are in balance, and they are receiving the optimal amount of key nutrients and vitamins. The healthy glow of radiant skin is what the mind's eye instinctively finds attractive. While proper nutrition plays a significant role in healthy skin, another crucial factor is exercise.

Should You Hire a PR Firm?

Written by Beth Cochran, co-founder and CEO of Wired PR

The right public relations strategy can help spas gain visibility and credibility, attract more clients, and build deeper relationships with those clients, as well as the media, influencers, and community. However, is the spa ready for public relations?

Bee Venom

Written by Mia Hartmann, R&D Chemist at ACT Labs

Bee venom is a powerful skin care active that promises results similar to Botox, but without any side effects or paralyzation of the facial muscles. This non-invasive alternative to the powerful injectable is powered by 18 active substances, including the peptides, melittin and apamin, which are mainly responsible for giving this ingredient its Botox-like effect.1 The idea of bee venom in skin care products is sure to shock clients, but with results like these, clients just cannot resist its appeal.

I am the type of person who you would categorize as high maintenance. I have a set of products I use for the morning and a different set for the evening to give my skin the widest variety of anti-aging and nourishing botanicals. It includes a daily double cleansing, toning, eye treatment, serum therapy, anti-aging cream, and, of course, sun protection regardless of whether it is sunny outside. I also exfoliate and use a mask at least once a week.

Clean beauty, which got its start and name from the clean eating trend, strives to encourage people to use products that are free from toxins, such as carcinogens and endocrine disruptors. Because the skin care industry is largely unregulated, companies can use certain ingredients in their products and still market those products as 'green' or 'natural.' Clean beauty is, at its core, concerned with transparency, health, safety, and wellness in skin care.

Celery is often considered one of the healthiest foods because it reduces inflammation and LDL cholesterol, aids digestion, and lowers blood pressure. Its potent antioxidants and nutrients give this vegetable numerous skin benefits, including hydration and protection against free radicals. Skin care professionals can offer clients celery-infused water or freshly cut celery stalks during a spa event.

Do: Change razors on a regular basis. The closest shaves are a result of sharp blades. Clients should be changing their razors at the first sign of dullness in order to avoid unnecessary pulling, nicks, and irritation.

Body Sugaring

Written by Lina Kennedy, president of Alexandria Professional

Consumers have a tendency to spend a noted amount of money to rejuvenate their faces but what happens to the rest of the largest organ of the body? From cellulite treatments to hair removal, consumers have not neglected their body! In fact, hair removal has become one of the fastest-growing sections of the beauty industry. One hair removal method, sugaring, is gaining popularity for its organic nature and effective results.

Using Conversational Marketing to Build and Maintain Client Relationships

Written by Bob Fabbio, CEO and co-founder of eRelevance Corp.

Successful skin care professionals have begun to leverage automated conversations into their marketing to more deeply engage clients, improve loyalty and increase revenue. If a professional's marketing is one-way, they are missing an important opportunity to be a better provider and grow
their business.

The Business of Waxing

Written by Annette Hanson, founder and president of Atelier Esthetique Institute of Esthetics

Waxing is one of the most sought-after services in the beauty industry. There are specialized waxing facilities across the country to meet the growing demands.

Teenage Makeup Application

Written by Michelle Richardson, L.E., professional makeup artist and co-owner of California Makeup Academy-Training Center

PREPPING THE FACE
Adolescence is the perfect time to adopt a good skin care regimen as this is the time that breakouts are most likely to occur. Teenagers need to know the proper steps and products to care for their skin. The most important part of a beautiful makeup application is a clear, smooth complexion. Be sure to keep the skin care steps simple: a gentle cleanser; a light, hydrating moisturizer, and an SPF product. An SPF product is important to prevent later signs of early aging. Teenagers need to be taught that tanning today will lead to damage or, worse yet, skin cancer later!

Skin Supplementation

Written by Louise Marchesin, global head of marketing at Skinade®

In the ever-growing beauty industry, consumers are faced with more and more options when it comes to pretty much everything. From supplements and treatments to products and surgery, the available options are vast. With this in mind, it is no surprise that consumers are becoming savvier and looking for more ways to enhance their beauty routine, particularly with a skin care supplement that works from the inside out. However, with an already crowded market, many newcomers are confused by how these supplements work and which options are right for them.

Teaching Clients to Apply and Store Essential Oils

Written by Peter Friis, CEO of ESSIO Shower

While at home, it is important for clients to apply essential oils properly to avoid adverse reactions as essential oils are pure, potent liquids that can irritate the skin if they are not applied correctly.

Every day, I cleanse and tone my skin. I also balance, nourish, and protect it.

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