Acne vulgaris is the most common skin disease in the United States, affecting approximately 50 million Americans. Acne sufferers may experience both physical and psychological effects, including permanent scarring, anxiety, depression and poor self-esteem. The disease is a result of four major pathogenic factors, but the overproduction of the oily/waxy secretions of skin (sebum) may be the most important.
Our eyelashes are not like the hair on our head or the rest of our body; they are very fragile. You only have so many pulls on them before they will never grow back. Generally, those who overuse an eyelash curler too forcefully (or for a prolonged period of time) have weak or no eyelashes. Not removing mascara can lead to the clogging of the follicle suffocating the eyelash. This will make the eyelashes fall out prematurely and, most importantly, not allow new growth. Not removing your mascara can also clog the mucous membrane of the eyelash line and can create infections.
Galderma Laboratories, L.P. recently announced that the U.S. Food and Drug Administration (FDA) has approved Mirvaso® (brimonidine) topical gel, 0.33 percent for the topical treatment of the facial erythema (redness) of rosacea in adults 18 years of age or older. Applied once daily, Mirvaso gel works quickly to reduce the redness of rosacea and lasts up to 12 hours.
I often wonder why one skin care professional can be so successful in developing their business and clientele while others complain that they cannot get their establishment off the ground, earn enough money, and eventually drop out of the industry. Why are some skin care professionals able to become financially successful while others are constantly unable to pay their bills? It is always interesting to hear a professional blame their location for the lack of success. Most of the time, you can locate another skin care professional in the same market whose business is booming. Other skin care professionals will say that many of their clients simply cannot afford a trip to the spa. Many factors can determine the success or failure of a particular business. Is it luck, fate or fortune that brings certain skin care professionals success?
The answer to being a successful skin care professional is a combination of determination, sound business practices, a passion for continuing education, and the technical skills that enable the professional to deliver a great treatment. Adding this to this the ability to professionally recommend products, rebook clients, and continually build a loyal client base while spending little to no money, and the recipe for success has been written.
So, what type of skin care professional are you? Do you network with other successful business owners to find out what is working successfully for them? Does your skin care brand of choice provide support to develop your business? Do you constantly attend classes to refresh yourself on product knowledge, ingredients and new product innovations? Do you get treatments from other professionals, watch podcasts and webinars, and/or attend classes to learn new techniques? Do you professionally recommend products to clients for home care or do you think retail sales are unnecessary? Do you check on clients who have not returned for another service to find out the reason why or do you think that would be a waste of time? Do you think cutting service prices is the only way to bring new clients in the door or are there alternative methods of building a loyal client base? The answers to these questions define the type of skin care professional you are and they could also provide insight into the reasons behind your business’ success or hardship.
The answers to many of these questions came to me after having a discussion with a woman named Cindy that I met, by chance, on a cruise with my lovely wife. During the second night of our cruise, we were discussing careers when I mentioned that I was a district manager of an international skin care company. Cindy replied that, a few days before her wedding, she visited a spa for only her second skin treatment and, after her experience, she would never return for another treatment again. I was intrigued by the negative comment about our industry so I proceeded over the next few days to gather as much information as possible about the experience that had such a disturbing impact on Cindy.
As it happened, this particular skin care professional had rented a space and advertised a special offer through Groupon to build her client base. The offer was for a package of three skin treatments for $100. Cindy went to the first session and loved the way her skin felt after she left. The only problem was the professional never prescribed product for her to take home so she had no way of maintaining her skin. Even after Cindy mentioned that her major skin concern was aging and the fine lines around her eyes, the professional never told her what to use. She noticed that the skin care professional had a lot of products locked up behind glass in a showcase. Unfortunately, there was no product prescription suggested to treat her skin concerns. Later that week, Cindy purchased a moisturizer and an eye cream from a woman at a local department store who may not have been licensed or qualified to make product recommendations. In this particular instance, the skin care professional, without even knowing it, pushed this client away from her business to seek alternative treatments and recommendations elsewhere. A month before her wedding, Cindy called to book the second treatment and mentioned that she was getting married. The professional suggested that she use the third treatment of the series as a gift for her fiancé Tom. A few days before the wedding, they went to experience what they thought would be an enjoyable event, telling the professional how important it was to look good for their wedding. Sadly, the skin care professional chose to not listen to their concerns and decided to focus on extractions instead. Tom and Cindy left the session with sore and blotchy skin and no suggestions on how to maintain their skin for the wedding. Both vowed never to receive another face treatment again.
The skin care professional never made any attempt to follow up with Cindy or Tom to see if they would return for another treatment. Moreover, the professional ultimately placed several obstacles in the path of her own success and now there is a potential regular client out there who thinks our industry is a waste of time. How many friends is she going to tell about her bad experience with a professional skin treatment?
Once you offer a discount on service, it is extremely difficult to get that client to return for a treatment at full price. When three treatments are sold for $100 or $33.33 each, nearly 50 percent of the cost is attributed to the deal-of-the-day service being used to promote the treatments. Ultimately, this discount results in the skin care professional working at a rate of $16.78 per hour. In essence, it ends up costing the professional $100 to gain one client, a price that would have been too high. Unfortunately, not only did she lose the client, but she also created negative word of mouth marketing for her business.
In this particular situation, the professional should work on her communication skills and business etiquette. Simple things like, asking the right questions, listening to the wants and needs of the client, following up with a handwritten note or a call – were all left undone. Did she listen when Cindy told her that the wedding was happening in a few days? What she should have done during the very first visit is recommend monthly treatments, such as microdermabrasion or fruit acid peels, starting a few months before the big date. Then she could have up-sold more treatments so that this bride would have amazing skin for her big day. If Cindy had been really happy with her results, perhaps she would have recommended that the entire bridal party visit her skin care professional. Gorgeous, glowing skin the day of the big event could have garnered several referrals for the professional.
After reading this actual true to life story, take the opportunity to think about various ways that you can change to help grow your business. Are there any skills or techniques that you feel you need to improve on? Do you feel confident in your ability to recommend product to your clients so they can maintain their skin at home? Are you familiar with the brand you are currently using so you can answer any questions posed to you? Do you re-book clients for their next appointment before they leave the spa? With returning clients, do you re-analyze their skin to see if there are any changes and/or improvements?
Fundamentally, being a successful skin care professional is all up to each individual – the trick is to know it and to own it. Everything counts all the time – start looking at each touch-point as the beginning of your future.
For many years, plastic surgery was considered an exclusive privilege. As the middle class sought access to these procedures in order to address their own cosmetic concerns, plastic surgery became more common and the barriers ultimately disappeared. Once the financial concerns of undergoing a cosmetic procedure dissipated, there was still the social stigma of electing a cosmetic procedure in the African American community, a practice held as taboo for many years.
I never miss an opportunity to apply an active product on my skin. In the early 1960s, I was the olive-skinned girl with the coolest tan in school, but stopped because I hated how leathery my skin looked at the end of summer. To this day, I am challenged with dry, small-pored, acne-prone skin. I use a fragrance-free, sulfate-free cleanser. In the morning, I apply a simple mandelic acid serum, followed by a moisturizer and a physical sunscreen. I gradually weaned myself onto a potent retinoid at bedtime and apply it everywhere, even around my eyes. Oftentimes, I alternate with benzoyl peroxide a couple of times a week.
The Spa at Whitefish Lake is located on the shores of Whitefish Lake in beautiful Whitefish, Mont. Nestled on the ground level of the Lodge at Whitefish Lake, the spa offers clients a luxuriously simple Montana experience with friendly hospitality and world-class professionalism.
Upon arrival at the spa, guests are taken to a lakefront relaxation lounge where homemade granola and tea await. Treatment rooms are quaintly themed with soothing colors and relaxing music. Many of the spa’s therapists are NCBTMB certified and all are professionals with their own unique style and passion for massage therapy.
Winter is quickly approaching, which means that it is time to update your client’s beauty regimen to reflect the new season. Seductive beauty without ostentation is the overriding theme to keep in mind when considering which sumptuous tones and trends to invest in for the winter season.
Myth: You Can Minimize Pores.
False: Pore size is largely determined by genes and, aside from very invasive treatments that do not always work, the actual size of a person's pores cannot be changed. However, you can remove some of the debris that stretches the pores and make them appear larger. Furthermore, the appearence of pores clean and healthy but also prevent sebum oxidation, which is the cause of visable dark spots associated with blackheads.
I have a fairly simple ritual. For more than 30 years, I have been getting at least one peel each year and my skin feels fresh and alive. I am challenged with aging and inflammation, so I use a hydrating cleanser that lifts from the surface but does not over stimulate. Following my evening cleanse, I apply a retinaldehyde/peptide serum and eye occlusive or alternate with a peptide serum with a growth factor. During the day, I wear an antioxidant serum and growth factor serum followed by an anti-inflammatory cream and SPF.
One of the greatest contributors to aging is environmental damage. Whether one is exposed to nature's elements or relentless air pollution, the skin is constantly trying to protect itself. Without proper care, aging accelerates and the risk for potential skin disorders increases. Maintaining the skin's barrier function is of the utmost importance to defending it against free radicals, transepidermal water loss (TEWL), inflammation, and infection – all of which contribute to accelerated aging.