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Growing Your Business with Imaging Solutions

How to use technology for special events to increase engagement, sales, and loyalty

Offices, spas, and clinics looking for new and exciting ways to attract and retain clients do not need to look further than the skin imaging technology available today. In a competitive market filled with products and treatments that promise positive results, skin imaging enables meaningful and realistic consultations that empower service providers to clearly communicate, target areas of concern, and explore long-term plans with prospective clients. Using high-quality imaging as a focal point in the consultation demonstrates commitment and confidence to clients.

Medical Aesthetics versus Spa Aesthetics: Similarities and Differences

As the science of skin care evolves and formulation technology improves, the lines between medicine and aesthetics are blurring. Although the licensed aesthetician has more tools in their hands to improve people's skin, there are still some important differences between the medical aesthetic experience and the spa aesthetic experience. From the requirements of those who are hired into each setting to the expectations of the person coming in for treatment, identifying these important differences between working environments is critical in ensuring long-term success in the industry.

What's Happening in the World of Medical Aesthetics?

Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased; in fact, one could argue that medical aesthetics has become nearly as mainstream as social media. In 2016, Americans spent more than $15 billion on combined surgical and nonsurgical procedures, with nonsurgical procedures accounting for 44 percent of total procedures.1

Why is there such a demand for medical aesthetics? Because today's society is fast-paced and results-driven and, simply put, medical aesthetics procedures deliver.

Understanding the Physician-Aesthetician Relationship in a Medical Spa

In today's modern and ever-changing world of cosmetic technology, skin care professionals are required to understand the skin from a cellular and scientific perspective. Professionals and clients understand the advanced changes that can be made within a medical setting and physicians are realizing the supportive role that professionals can bring to their practices. There are many serious laws and regulations that must be taken into account when combining medical procedures with aesthetics services, along with many specific protocols and processes that must take place in order to treat patients in a methodical manner.

Opening a Medical Spa on a Budget

Written by oie Torvend, L.E.
Opening a Medical Spa  on a Budget

Opening a medical spa on a budget is possible with careful planning and research by the physician and the on-staff skin care professionals. Collectively, the team must have a cohesive vision for the office and the treatment protocols. This mission is accomplished by carefully planning the atmosphere of the office, the treatments to be provided, and the marketing strategy to help clearly establish the brand.

Education – Your Greatest Marketing Tool

Aesthetics is a growing field with a variety of opportunities.A career in aesthetics requires continuing education to be successful. Some states call for a specific number of continuing education hours and even dictate the topics of study required to renew your license; other states have no requirements at all. Whether it is required or not should not be a deciding factor on advancing your knowledge. The industry is constantly changing and if you do not stay up-to-date it is likely to have a negative impact on your career. Adapting to change is vital to become a successful professional in skin care. 

The Evolution of Medical Aesthetics

From the milk and honey baths used by the ancient Egyptians to the light zaps of today’s cosmetic lasers, people are constantly searching for the latest and greatest procedures to help achieve a younger, healthier, more attractive look. The development of high-tech cosmetic treatments is helping to meet those needs without the time, cost and risks associated with surgery. The emergence of medical aesthetics has swept the beauty industry by storm and has become a real revenue generator for aestheticians, cosmetologists and other skin care professionals.

Radiation Beyond Broad Spectrum

The dangers Ultraviolet rays (UV rays) impose on skin are well known. They are the primary external cause of skin aging. Not only does UV radiation found in sunlight reduce the youthful appearance of the skin, but it is also an environmental human carcinogen. Society is more aware of the damage caused by UV rays, yet the occurrence of skin cancer is on the rise. Fifty percent of all cancer in the U.S. is skin cancer. The toxic effects of UV rays from the sun and tanning beds are a major health care concern. The effects of UV irradiation include photoaging, immuno-suppression and ultimately... photo-carcinogenesis.

Blending Medical Practice with Advanced Aesthetics

For some time now, the hype in consumer beauty and health magazines has been the medical spa. For seasoned aestheticians and physicians, this concept is nothing new. Unfortunately, what these magazines are not telling consumers is that the term “medical spa” is highly unregulated and there is a great deal of false advertising. Many viable MediSpa’s are not receiving the credibility they so deserve, as anyone advertising a physician and Botox® or filler injections can be a medical spa. This is simply not fair to those facilities that offer more for skin care, hair removal, and body wellness through nutrition, massage therapy, and therapeutic fitness.

Skin Care Ingredients to Look for in 2010

The world of skin care is an ever-evolving market with the latest and greatest ingredients continually being touted by countless individuals and media outlets. While organic and natural formulas are growing in popularity (I know I like it when I can recognize and pronounce all the ingredients on the labels of my skin care items), there will always be customers looking for the newest chemical formulas to combat their skin care complaints. This article examines what the coming year could bring in the way of innovative skin care ingredients and how they fit into the growing skin care products market. 

For any given aesthetic concern, there are both surgical and non-surgical enhancements, which are available. Cosmetic minimally invasive procedures have gained tremendous popularity in the United States with a 53 percent increase between 2002 and 2004 according to the American Society of Plastic Surgeons. The desire to maintain a youthful appearance by any means of cosmetic treatment has proven the aesthetic industry to be one of the most profitable. In 2004 alone, Americans spent just under $12.5 billion on cosmetic procedures, according to the American Society for Aesthetic Plastic Surgeons (ASAPS).

Minding Your Investment

Let’s face it (no pun intended): aesthetic equipment is an investment. Byfollowing the manufacturer’s care and maintenance guidelines, you may prolong the life of your machines beyond the warranty as well as practicing safe aesthetics.
When it comes to caring for your equipment, cleanliness is next to Godliness. If you think the spots, cloudy water, dust, or wax drips go unnoticed by your clients… think again. As a spa client, the first thing I do when I enter the room is observe my surroundings. I expect that whatever is being used on my skin is disposable, sterilized, sanitized, or disinfected and is in good working order.