I remember a time where advanced services in the aesthetics industry were limited. When I started to have my legs waxed in my early teenage years there was literally one person in town who offered the service. In later years, not very long ago, I worked in a spa where we were the first to bring laser technology into the community and, therefore, we were…

If you are not rebooking each client after their service you are not only doing yourself a disservice, but your client as well. I often hear other providers saying they feel uncomfortable or pushy when asking clients if they’d like to rebook for the following month. Most providers assume if the client wants to rebook that they will do so themselves, this is not always…

Social media, engagement, content creation, and organic posts versus paid promotions – these are the topics everyone ponders when thinking about how to attract new clients. But, before you can even begin to address these, you may need to take a step back and assess your brand. Who are we? What does it look like and sound like? What is the mission, vision, values, identity,…

Nestled high in the Sierra Nevada Mountains at the acclaimed Hyatt Regency Lake Tahoe resort, Stillwater Spa features 16 treatment rooms including two couple’s sanctuaries, one with a fireplace and one with an infinity soaking tub. Guests who book a treatment at the spa have access to its amenities, which includes a dry cedar sauna, eucalyptus steam room, and specialized relaxation areas, along with a…