2 min read
Skin professionals are trusted guides for clients turn to when they want to feel confident in their skin. They rely on your expertise not just in the treatment room but in helping them choose the right products to enhance their results after they leave your care. Selling products can sometimes feel overwhelming, or worse – ... Read More
- Published in Business, Retail/Sales
2 min read
Most skin care professionals dream of having their own space, especially when they’re first out of school. Seasoned spa owners know it takes a lot of hard work, grit, and failures to get to a large storefront, but the dream of having your own business isn’t as hard to achieve as most think. Both salon ... Read More
- Published in Business, Retail/Sales
3 min read
Clients craving beauty solutions want instant gratification, and they can’t always get it in brick-and-mortar medical spas. Members of Generations X and Y are typically at work during business hours with little time to book spa treatments or purchase beauty products in person. Today’s clients are more often found online, many preferring to shop ... Read More
- Published in Retail/Sales
5 min read
Retailing is an important part of the spa business as it contributes directly to the growth of overall profits and increases the potential for repeat business. In order to provide the best wax possible, you must think beyond the wax room for your clients. The products your clients use at home in between their waxing ... Read More
- Published in Retail/Sales
1 min read
Any proper facial treatment should include a thorough consultation with a skin analysis and, as such, should have enough time set aside during the treatment for this crucial conversation. Why? The rewards are big. This essential step is an art, and if executed correctly and strategically, will not only organically generate retail sales but also ... Read More
- Published in Retail/Sales
4 min read
Providing the best wax each and every time goes well beyond the waxing room. The products clients use at home between their waxing services to prepare for their wax are just as important as the waxing products that you use during the wax. It is important to really understand the client and what their skin ... Read More
- Published in Retail/Sales
4 min read
Two things that set aestheticians apart from any department store salesperson or direct sales representative are training and use of client education. Yet, many do not use their expertise to their advantage when clients are in the treatment rooms. Perhaps it is the fear of “product pushing” that prevents some from sharing. However, the ... Read More
- Published in Retail/Sales
13 min read
Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring retail space erodes the bottom line. If a spa is making less than 10 percent of gross sales from retail, it is neglecting both retail ... Read More
- Published in Retail/Sales
11 min read
The average income of an aesthetician is about $30,000 annually, with the high end of the spectrum being closer to $200,000. In order to reach a higher income tier, skin care professionals often incorporate body treatments, devices, and wellness options into their practices. But, is the introduction of these services for everyone? What are the needed demographics to grow this type of business? In today’s highly competitive aesthetic world, it is important to look at every option when it comes to client retention, client satisfaction, and increased revenues. Read More
- Published in Retail/Sales
10 min read
Trips to the spa are a client’s favorite way to nurture themselves from external stressors, regardless of the season. Whether life has them down, they need an escape, or they just want to celebrate the weather, aesthetic and spa services are the perfect, nurturing treat. Make sure spa offerings reflect what is en vogue, in-season, and weather sensitive. Read More
- Published in Retail/Sales
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